Potential Events: Expo East/Expo West

Media/Marketing Angle We will focus our marketing efforts on our target market of anyone interested in green drinks, cleanses, boosting energy, losing weight, and staying healthy. We will reach out to this audience through a publicity campaign that reaches out to major media, including Clean Eating Magazine, Woman's Day, Women's Health, WebMD, and more. We will also seek out an online campaign that targets healthy living/eating blogs and websites. Finally, we will seek out advertising opportunities in Clean Eating Magazine.

Title's Marketing Strengths

Green drinks, green juices, and cleanses are extremely popular, and Daily Greens offers the real thing: 9 servings of fresh vegetables and fruits in each juice so they are naturally vegan and gluten-free, but also refreshing and rejuvenating. So whether you want to reset your body, lose weight, or just give yourself an energy boost, the Daily Greens Cleanse has what you need.

A variety of cleanses are offered through Daily Greens: choose the season first, so you get the freshest and most delicious produce be it Spring, Summer, Fall, or the New Year. Next, decide if you want to try the 72-hour cleanse or go all the way with the 7- or 10-day cleanse.

Daily Greens juices launched in 2012, and they can be found in Whole Foods, Natural Grocers, and in health food stores around the country. And now with the Daily Greens 72-Hour Cleanse book, you can make these yummy green recipes right in your own home, anytime you want. 

Three months prior to pub date: Author will receive media package and press kit will be built Author will receive information on how to promote her book through her online network (Drink Daily Greens) and social media – is it possible to include info on the book on the packaging of her products? Announcement on the author's networks, websites, and social media pages Online marketing initiatives (Goodreads and other social media pages) set up ready for the release of the book Goodreads advanced giveaway set up and scheduled Book plate promotion on the author's website and social media to push presales

Post-Pub date and ongoing efforts: E-release to media, including: television, radio, magazines, newspapers (national and local to the author) websites, and blogs Review copies of the book sent out to all interested media Reviews of books published online and in magazines Author events will be announced on our in-house social media pages (SPOON/BMBH/Race Point/Quarto) Book giveaways will be offered through our blogs (BMBH and SPOON), on Drink Daily Geens, through social media events, and on supporting blogs Blog tour across the popular healthy eating/clean eating blogs

E-Marketing Initiatives Promotions/Giveaways: during the blog tour, on Drink Daily Greens, on SPOON/BMBH, on Race Point's tumblr, on social media, and on Goodreads.com E-press release blast: Sent out via our SPOON, Race Point, BMBH, and healthy living/eating e-newsletter lists and the author's e-newsletter and social media pages

Author involvement At the age of 33, Shauna Martin was diagnosed with breast cancer. With a very young family to care for, Shauna had an extremely difficult time recovering from multiple surgeries and chemotherapy. The effect on her body was toxic, and she began eating raw fruits and vegetables and drinking a green juice every single day to promote her health and well-being. Eight years later, Shauna is still cancer-free, and she credits her recovery from breast cancer, in part, to her current healthy lifestyle which includes a regiment of drinking green juice every day. Shauna started Pink Ribbon Cowgirls for young cancer survivors, and a portion of Daily Greens sales are set aside to grant funding to groups that support young women with cancer. She started her company, Daily Greens, in 2012, and her juice line can be found in Whole Foods, Natural Grocers, and health food stores all across the country. 

Given that this author already has a brand and products, we would begin our marketing and publicity plan by working closely with the sales team to reach out to accounts that already sell Shauna's product and request they sell the book (example: Whole Foods). Following that, we will reach out to media who have already covered Shauna and those that she has a good relationship with.

We will request that Shauna helps us with the following initiatives: - Amazon/Goodreads author pages - Goodreads giveaway - Book plate promotion to drive presales - Blog tour - Tweetchats/Google+ hangouts - Events: Expo East/West? Advertising Investments: Clean Eating Magazine Marketing Materials: Book plates, Postcards