A no-nonsense PR toolkit for small businesses
by Lucy Werner
Pub Date 09 Jan 2020
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Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.
Lucy Werner has over fifteen years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and techniques that she uses with her clients and for her own self-promotion.
"In an industry rife with jargon and snake oil, Lucy demystifies the dark arts of PR and cuts to the chase showing founders everywhere how to get the word out faster, more authentically and without a massive price tag. An essential read for anyone who wants to build a strong profile for their business or themselves." - Jeff Taylor, Editor in Chief, Courier Media
"PR has a deservedly bad reputation, which is why this book is so important: Lucy’s ideas for what PR is, and what it’s not, serve as a blueprint for what it should, and could be.
Essential bullshit-free guidance in a bullshit-rich industry.
I wish we’d had this book when we were starting out, in fact I wish the PR industry had read this book when it was starting out." - Sam Conniff Allende, Author of Be More Pirate, Founder of Livity, Digify
"The world of PR is often seen as a scary black box that is exclusively for big companies with influential networks. Well, Lucy takes a crowbar to that black box and shovels the contents straight into the world of small businesses. Lucy brings to light a plethora of actionable and approachable options for businesses built off the back of a wealth of experience and knowledge. What makes this book so special is Lucy’s clear focus and passion for delivering actionable content to small businesses. In a world where we are inundated with digital marketing campaigns, curating a more genuine connection with potential/actual customers is ever more important. This book is a beautifully written insight into how anyone can start building themselves a strong PR campaign that works for their business." - Albert Azis-Clauson, CEO & Founder @ UnderPinned
"This is simply genius. A practical, easy-to-read guide to getting coverage for your small business." - Bex Burn-Callander, former enterprise editor of The Telegraph
"Every small business should take its reputation seriously, and ‘Hype Yourself’ is a fantastic hands-on guide for business managers up and down the country. If you’re looking for a practical book to help you manage your own PR, look no further." - Francis Ingham, PRCA Director General
"I’ve always admired Lucy and her approach towards her clients, she really knows her stuff – and this book is proof of that. Having worked in the PR industry for nearly 15 years, it’s very refreshing to see professionals in our industry offering solutions that aren’t just based on the highest price point. To someone with no knowledge of the PR world, it can seem intimidating and difficult to get started – however this book breaks that barrier down and makes it a world that everyone can be a part of. I would recommend this book to anyone starting their own business, it gives a clear, step by step guide to creating a full PR plan." - Nicky Marks, Managing Director, Censuswide
"Covering so much more than just PR, Hype Yourself is a must-read for any business owner wanting to build awareness in an authentic and genuine way. This book cuts the fluff and gives you straight-talking PR advice that you can action before you plough any more time or money into PR. Lucy’s thinking is outside the traditional PR box: refreshing and inspiring." - Rosie Davies-Smith, Founder, PR Dispatch & LFA