Create the Future + The Innovation Handbook
Tactics for Disruptive Thinking
by Jeremy Gutsche
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Pub Date Mar 10 2020 | Archive Date Apr 03 2020
Greenleaf Book Group | Fast Company Press
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Description
Learn to Innovate and Make Real Change
In our era of disruption and possibility, there are so many great opportunities within your grasp; however, most smart and successful people miss out. Unfortunately, your capabilities are limited by the seven traps of path dependency, which cause you to repeat past decisions. These traps can limit you from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be?
Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy's high energy, provocative thinking with tactics that have been battle-tested through thousands of his team's projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA.
On top of all that, this is a double-sided book, paired with The Innovation Handbook, a revised edition of Jeremy's award-winning book, Exploiting Chaos.
A Note From the Publisher
PLEASE NOTE: This is a fixed layout photography book and is best viewed on a desktop or laptop using Adobe Digital Editions. The book may be unavailable for Kindle through NetGalley. Thank you!
Advance Praise
Foreword by Malcolm Gladwell
Foreword by Malcolm Gladwell
Marketing Plan
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Jeremy Gutsche has a social media following of over 235K
Watch for author and book updates at www.JeremyGutsche.com
Available Editions
| EDITION | Other Format |
| ISBN | 9781732439146 |
| PRICE | $19.95 (USD) |
| PAGES | 360 |
Featured Reviews
Darya Y, Reviewer
It is very important to be innovative in corporate, small business and in life. There are plenty of opportunities to strive and make a difference. The book will teach you the way of thinking as a distruptor and be creative in your area.
Bethany B, Reviewer
I really wanted to love this book. I loved the content I had access to. I appreciated the examples given and stories that explained higher level topics. The exercises are helpful for teams trying to innovate and grow. This is a good book for people at every level of business, from CEO's to entry level employees. It is nice to hear from a company that has run 10k innovation workshops. Innovation is something a lot of us say is important, but when we get around to doing it, we run up against a multi-faceted wall. This book helps you climb over the wall and keep moving forward.
It is full of valuable information, but the uncorrected proof had a LOT of errors. Whole pages of text, diagrams, and pictures that would have provided context and information were missing. There were layout issues galore. I'm sure the finished copy has corrected these issues.
I will be picking up a copy and entering it as the book club pick for my team this year. I think it is an invaluable resource for any business.
Terje O, Reviewer
This is a massive amount of information, and I'm not sure who it's for. Most business leaders should probably keep it handy, but for me it's just too much information to be practical.
As I have an ARC, I'm not sure about the final design and illustrations, so I can't comment on these.
Regarding the content in general, I believe it's valid, even though I disagree on some minor points, like Apple, which is a marketing company and not really big on innovation.
Cristie U, Bookseller
This is a great resource and very easy to understand. I found the author's examples of strategies used by successful companies to be extremely motivating. So many times I have given up versus looking for ways to continue on with tasks after hitting a creative block. I will b e utilizing strategies from this book in the future!
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