The Naming Book

5 Steps to Creating Brand and Product Names that Sell

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Pub Date 17 Mar 2020 | Archive Date 08 Mar 2022
Entrepreneur Media Inc., Entrepreneur Press

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Description

NAME YOUR BUSINESS. TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:

Set clear goals for your name and brand before you startCraft a brainstorming list based on your business missionBuild a brand unique to you by creating your own wordFind the balance between “cool” and clearNarrow down your list of names with five easy tests
NAME YOUR BUSINESS. TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a...


Available Editions

EDITION Other Format
ISBN 9781599186665
PRICE $19.99 (USD)

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