The Naming Book
5 Steps to Creating Brand and Product Names that Sell
by Brad Flowers
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Pub Date 17 Mar 2020 | Archive Date 08 Mar 2022
Entrepreneur Media Inc., Entrepreneur Press
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:Set clear goals for your name and brand before you startCraft a brainstorming list based on your business missionBuild a brand unique to you by creating your own wordFind the balance between “cool” and clearNarrow down your list of names with five easy tests
Available on NetGalley
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