Learn the keys to building a successful company, from the few who’ve done it!

It’s not enough to build great technology. In ‘The Path to Revenue: Secrets of Successful Tech Leaders’, a Silicon Valley marketing expert shares: 

* eight key strategies to build a customer focus into your organization; how to market to resonate with your customers’ mindset; 

*  how to empower your sales team with powerful content; 

* when to carve out a brand new market, and how to own it; 

* how and when to establish sales channels; 

* two approaches to differentiate your offering; 

* how to ensure that sales and marketing are aligned, (and why that’s important); 

* how to build a successful ‘go-to-market’ strategy; 

* why you must measure customer satisfaction; 

* how to leverage the power of creative PR to ensure revenue growth; 

* the one thing corporate Boards in Silicon Valley can do to ensure success. 

 This book reveals all of that – and more – through compelling real-life stories of Silicon Valley companies who beat the odds and succeeded. The difference between success and failure for your company isn't technology, or leadership, or even product offering. Career CMO Theresa Marcroft shares the proven secrets of building and sustaining revenue growth. Both small firms and larger, established businesses will find this book an essential tool to discovering -- and enjoying -- the path to revenue.