The Path To Revenue

Secrets Of Successful Tech Leaders

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Pub Date 13 Oct 2020 | Archive Date 20 Dec 2020

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Description

Learn the keys to building a successful company, from the few who’ve done it!

It’s not enough to build great technology. In ‘The Path to Revenue: Secrets of Successful Tech Leaders’, a Silicon Valley marketing expert shares: 

* eight key strategies to build a customer focus into your organization; how to market to resonate with your customers’ mindset; 

*  how to empower your sales team with powerful content; 

* when to carve out a brand new market, and how to own it; 

* how and when to establish sales channels; 

* two approaches to differentiate your offering; 

* how to ensure that sales and marketing are aligned, (and why that’s important); 

* how to build a successful ‘go-to-market’ strategy; 

* why you must measure customer satisfaction; 

* how to leverage the power of creative PR to ensure revenue growth; 

* the one thing corporate Boards in Silicon Valley can do to ensure success. 

 This book reveals all of that – and more – through compelling real-life stories of Silicon Valley companies who beat the odds and succeeded. The difference between success and failure for your company isn't technology, or leadership, or even product offering. Career CMO Theresa Marcroft shares the proven secrets of building and sustaining revenue growth. Both small firms and larger, established businesses will find this book an essential tool to discovering -- and enjoying -- the path to revenue.

Learn the keys to building a successful company, from the few who’ve done it!

It’s not enough to build great technology. In ‘The Path to Revenue: Secrets of Successful Tech Leaders’, a Silicon...


Advance Praise

"“The Path to Revenue is packed with wisdom gained from decades of work in Silicon Valley and twelve successful exits. This passionate book captures the importance of building a customer focus into your business, and gives eight practical strategies to do that. A must-read for any entrepreneur – sooner, rather than later.”

- Geoff Moore, author of Crossing the Chasm"

"“The Path to Revenue is packed with wisdom gained from decades of work in Silicon Valley and twelve successful exits. This passionate book captures the importance of building a customer focus into...


Available Editions

ISBN 9781735753409
PRICE $7.95 (USD)

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Average rating from 6 members


Featured Reviews

The Path to Revenue by Theresa Marcroft is a business novel with a unique perspective. That of the Marketer for new businesses that are trying to build traction in a fast-moving economy. She goes through her tips and the trends she saw while working with small businesses that either made the business or those that caused the business to fail. A great book for those entrepreneurs looking for an edge on building their success.

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A rather short book but great condensed, to the point information. if you are a growing company, find which of the few scenarios your company's needs match against and take the suggested course. That should put you on the path to the revenue? do you not know your unique proposition? Is your amrketing aligned with your sales? Are you focusing on technology instead of benefits? Dont try to fit in, create a new marketing segment.

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The book is simply brilliant with its narration style and content. I have learned a lot about marketing and sales marriage, customer-centric approach in every step of business journey. All the information is well-illustrated by multiple examples and helps to deep dive in various business situations.

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I loved it. The Path to Revenue by Theresa Marcroft is a great book for every entrepreneur looking for marketing insights and strategies to grow their business. Theresa provides a roadmap of 8 collaborative strategies to build a business. I highly recommend this book to anyone starting a business, tech-related or not.

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This books is akin to having a consulting CMO advise you on how to manage the marketing for your company or products to boost revenues via brand positioning, messaging and marketing. Loved the anecdotes used to demonstrate the concepts that will increase sales! This book might be a little daunting (and overkill ) for solopreneurs or freelancers, but it is brilliant advice for startups or companies entering new markets or those launching a new product.

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I was a bit skeptical going into this book, because it feels like claiming that there's tips in here from the secrets of leaders, then we're going to get the same stuff that we always see, but honestly, that wasn't really what I got. I liked the anecdotes, I got some new tips and insights and overall, I really felt like that the book was a worthwhile read.

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