"Sad and funny and full of wisdom and truth."

— Amos Oz, author of A Tale of Love and Darkness

"The stories in Iddo Gefen's Jerusalem Beach are a series of original and, many times truly inspiring, attempts to seek and find humanity and tenderness at the least predictable places."

— Etgar Keret, author of Fly Already

“Iddo Gefen is the voice of his generation. But he’s also a voice that’s somewhat wiser than his generation; one that observes from the sidelines, or rather, from the perspective of an eighty-year-old grandfather...[Jerusalem Beach] is a fresh, imaginative and bold debut.” 

— Eshkol Nevo, author of Three Floors Up

"Jerusalem Beach accomplishes the impossible—at once playful and wrenching, surprising and organic, these stories are instant classics, if classics could somehow come from the future. Gefen’s is a once-in-a-generation voice."

— Shelly Oria, author of New York 1, Tel Aviv 0

“Jerusalem Beach signals the confidence and the probing talent of a mature writer, confident in his craft, who knows how to control a complicated storyline with an unexpected, enjoyable twist, while creating distinct characters that speak in many unique voices.” 

— Arianne Melamed, Haaretz

"Gefen...flirts with the border between fact and fiction, that will likely be the future in a few years’ time...showcasing these subjects in a new and creative light, full of compassion and humanity." 

— Time Out Tel Aviv

“Iddo Gefen is a brilliant writer, with his own language, fast and fluent...The irony that exists throughout the book and the humor seen from the surprising plot transitions do not obscure the seriousness of the questions about the ‘human condition.’” 

— Professor Ariel Hirschfeld, head juror of the National Library Scholarship

National media campaign including print, radio, and online coverage

Pitch for feature stories and author profiles

Multi-month social media prepublication campaign on Astra House's Twitter, Facebook, and Instagram

Highlight in Astra House newsletters and on website

Digital marketing/publicity campaign including features and reviews

Targeted outreach to Jewish interest media and literary translation/international literature publications

Bookseller outreach

ARC giveaways on Goodreads and NetGalley

Library Marketing

Targeted #Bookstagrammer outreach