A Business Case Against Digital Pollution
by Ethan Beute
This title was previously available on NetGalley and is now archived.
Pub Date 12 Oct 2021 | Archive Date 06 Nov 2021
DIGITAL POLLUTION IS THE PROBLEM. HUMAN-CENTERED COMMUNICATION IS THE SOLUTION. We’re spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue.
The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success.
• Break through the noise and earn attention
• Build trust and create engagement
• Enhance your reputation with both people and algorithms
The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages.
The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it’s also human-centered.
The experts studied, interviewed, and featured: J
acco van der Kooij, Founder of Winning by Design
Dan Hill, PhD, President of Sensory Logic Mathew Sweezey, Director of Market Strategy at Salesforce
Julie Hansen, Creator of the Selling on Video Master Class Adam Contos, CEO of RE/MAX
Lauren Bailey, Founder and President of Factor 8 and #GirlsClub
Mario Martinez Jr, Founder and CEO of Vengreso Viveka von Rosen, Cofounder and Chief Visibility Officer at Vengreso
Shep Hyken, Customer Service and Customer Experience Expert
Morgan J Ingram, Director of Sales Execution at JB Sales Training
Dan Tyre, sales executive and founding team member at HubSpot
Among the themes addressed:
Trust and relationships
Communication and connection
Service and value
Text and video
Noise and pollution
Among the types of videos in which you’ll become more confident and effective:
Live, synchronous video meetings
Recorded, asynchronous video messages
Video calls and video presentations Video in emails and text messages
Video in social feeds and social messages
Video for specific individuals and large groups
Video for known audiences and anonymous masses
Video for prospects, customers, employees, and other stakeholders
For immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication.
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