Implement the G.R.I.T Marketing Method to Gain Influence and Drive Corporate Strategy
by Christina Del Villar
Narrated by Mikhaila Aaseng
This title was previously available on NetGalley and is now archived.
Pub Date 25 Jan 2022 | Archive Date 25 Jan 2022
Greenleaf Audiobooks, An Inc. Original
Gain Influence and Deliver Results
Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar.
By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals. Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.
With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable, driving success at higher and higher levels. And who wouldn’t want that?
“Rather than prattling on about products and obsessing over sales leads, Christina shows you how to build a powerful go-to-market approach. The G.R.I.T. Marketing Method is your ticket to joining the C-suite as the leader of company strategy.”
—David Meerman Scott, Wall Street Journal Bestselling Author of Fanocracy
“Whether you are in marketing or sales, Sway provides a framework and practical guidance for gaining trust within your company, allowing for a more collaborative and successful implementation of the corporate strategy.”
—Christopher Sinnott, Business Development, Amazon Web Services
“Sway has been one of the best marketing books I’ve read in a while. It’s a combination of outstanding depth, step-by-step concepts, advice, and, of course, Christina’s incredible wit. You’ll find yourself having aha moments throughout and laughing along the way.”
—Misty Megia, CEO-Creative Producer, The Theater of Marketing, and former Global Head of ProAdvisor Program and Education, Intuit
“Sway takes the mystery out of marketing, breaking it down into manageable concepts and clear to-do lists. Whether you’ve been grinding out demand-gen campaigns for years or just starting out, Christina’s lighthearted vibe breathes new life into how marketers can—and must—market themselves.”
—Abigail Tuller, Director of Communications, Autodesk
“This book is your golden ticket to understanding how to build influence for yourself and your organization. After reading Sway, I was able to better understand where I could make an impact in my company by delivering effective and efficient marketing strategies. All of a sudden, I was seen as the marketing superstar I knew I always was.”
—Jennifer Klein, Marketing Consultant, Klein Marketing Consulting
“Christina is inspiring and full of knowledge that can help all marketers. In Sway, she dives deep into the tactics, tools, and strategies that anyone can use to build influence in their organization and grow their careers.”
—Sabrina Ricci, Author and Podcaster, I Know Dino, and Publisher, Digital Pubbing
“Christina Del Villar is the go-to expert on marketing that increases company revenue and grows brand impact. In Sway, she breaks down complicated marketing strategies into a clear, step-by-step method any marketer or CMO can implement for success—all with whip-smart humor that would make even the most marketing-budget-averse CEO smile. Sway should be on every marketer’s bookshelf! Highly, highly recommend.”
—Stacy Ennis, Bestselling Co-Author, Growing Influence: A Story of How to Lead with Character, Expertise, and Impact
“Sway will empower you to take your marketing strategy, and your career, to the next level. Christina’s G.R.I.T Marketing Method lays out all the steps needed, in a way that’s easy to understand and execute.”
—Jessica Mcintyre, Demand Generation Manager, Clarify Health Solutions
“Sway is both a practical and strategic guide for marketing professionals. Sway teaches you not only how to be great at marketing but also how to be a great marketing professional.”
—Rob Mcgrorty, Vice President of Product, OSARO, Inc.
|DURATION||7 Hours, 54 Minutes, 47 Seconds|
Available on NetGalley
Average rating from 4 members
As a business woman, I enjoy reading a good marketing book. When I saw SWAY, the cover enticed me, especially since there was a narration. I enjoyed the offering, though I think it is important to understand something going into it.
This book is written for those who have knowledge of marketing. I did not get a business degree (isn't a law degree just about the furthest thing from that, at least, it was when I received mine). But I have learned business, from my family and from operating a business. I have learned marketing ideas. I do not have any formal training though, so many of the terms are not necessarily familiar to me. I do think the book is written more for persons in the field who have knowledge of set marketing terms.
HOWEVER, I still feel I got a lot out of the book, even having to push through the most technical part of it. The narration was easy to listen to and not confusing--though I do hope that the publisher will offer a pdf to go with the audio book. Anyway, I agree with the author claims that the book is for all levels of business persons, including CEOs who are more interested in running a company and bottom line than in what the marketing team says. There are key ideas and terms to take away.
I mostly enjoyed the stories, built in as illustrations, and could have used more. Stories always help an idea take root. The narration was good, and the book was a quick listen. But I do hope that the publisher provides a PDF.
This book is a guide to help marketing professionals expand their influence and their impact within the company. It provides a blueprint for increasing performance and changing perceptions, so marketing is no longer seen as a cost center but instead as an indispensable revenue generator.
I'm a solopreneur, so much of this went beyond the scope of my business. But it really pounded into my brain the importance of nurturing leads and developing reliable data so you can predict how campaigns will perform. At the same time, it helped humanize the process for me. Because "leads" are human beings, and you need to treat them that way—even as you develop metrics to determine what works and what doesn't.
For actual marketing professionals, this book could be a game-changer. It really hammers on the importance of focusing your energy on proven performers, reusing assets, marketing yourself within the company, and always knowing how to pivot when necessary. For entrepreneurs, it's kind of like diving into the deep end of the pool. You may not learn how to swim, but you'll learn how to keep your head above water.
I listened to the audiobook version, which was very well done. Both the book and the narrator had enough personality to keep the performance interesting.
Thanks, NetGalley, for the audio ARC I received. This is my honest and voluntary review.
Whether you work in a marketing role or you're looking into making a living in the marketing field, this is the book to read!
What makes it so different?
First of all, it's the author's style which, if you listen to the audiobook, is going to be love at the first hearing! Christina's pleasant voice and occasional jokes are the first combination to get through difficult subjects for marketers such as: "What do marketers do?" or "What do you really do for a living?" which although uncomfortable, are real-life situations that marketing-industry specialists have to go through daily.
As opposed to other books which only give static advice and the well-known "good luck implementing it!", Christina takes a step further and shared from her own experiences as a marketing executive, thus making the reader / listener more engaged with the content of the (audio)book.
One of the most often phrases that you will hear / read will be "Marketing is the revenue knowledge center" and by the end of the book, you will understand why!
Finally, I liked how well-structured the content was and how much information was compressed in only 8 hours (GRIT for the win!). Definitely a great investment with my time!