Who’s Raising the Kids?

Big Tech, Big Business, and the Lives of Children

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Pub Date 20 Sep 2022 | Archive Date 13 Sep 2022

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From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood—and what we can do about it

Even before the COVID-19 pandemic, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive, profit-driven world of the “kid-tech” industry.

In Who’s Raising the Kids? Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—explores the roots and consequences of this monumental shift toward a digitized, commercialized childhood, focusing on kids’ values, relationships, and learning. From birth, kids have become lucrative fodder for a range of tech, media, and toy companies, from producers of exploitative games and social media platforms to “educational” technology and branded school curricula of dubious efficacy.

Noting that many Silicon Valley elites wouldn’t dream of exposing their young kids to the very technologies they’ve unleashed on other people’s children, Who’s Raising the Kids? is unique—a highly readable social critique and guide to protecting kids from exploitation by the tech, toy, and entertainment industries. Linn provides a deep and eye-opening dive into exactly how new technologies enable huge conglomerates to transform young children into lifelong consumers by infiltrating their lives and influencing their values, relationships and learning. She persuasively argues that our digitized-commercialized culture is damaging for kids and families as well as society at large, and maps out what we must do to change course.

Written with humor and compassion, the book concludes with two hopeful chapters—“Resistance Parenting” and “Making a Difference for Everybody’s Kids”—that chart a path for protecting kids from targeting by the tech, toy, and entertainment industries that treat them as lucrative bundles of data and as mini-consumers ripe for exploitation rather than as the children they need to be.

From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood—and what we can do about it


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ISBN 9781620972274
PRICE $27.99 (USD)

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Featured Reviews

Just reading the introduction impressed me so much!

The issues brought up when it comes to kids and today's tech world, the good and the bad surrounding them have been well discussed. I really appreciate the contents. It feels like the author and I just have had a wholesome discussion on this topic. I feel you'd feel the same when you read this book!

Easy to read and follow, and most importantly a book which brings up a topic which everyone is concerned about will never be an old topic for discussion. And rightly so, the book in its thirteen short chapters focuses on small to big issues regarding"clickbaits", marketing agendas, the "rewards" we get hooked to, consumerism issues, and most of all how to make the difference we want to make when it comes to our kids.

I appreciate the extra parts for further reading/references and also the checklist which I find really helpful.

Thank you, The New Press, for the advance reading copy.

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Who's Raising the Kids is relevant and easy to read. We live in a technological and commercialized society, so I was excited to pick up a parenting book surrounding these topics. I often think about the impact of these things on my kids, and how that will evolve as they grow older.
As much as parenting is universal, it's also individual, so I always struggle to comment on the content of parenting books as what works for me, may not work for you. However, I think that this book provides pertinent information that is worth a read by anyone involved in raising or caring for children.
Thank you NetGalley and The New Press for a digital ARC in exchange for an honest review.

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This is a must-have resource for all parents and care-givers It is full of great strategies, advice, and easy to implement ideas to help our children thrive. This is one I'll return to again and again. Many thanks to the author, publisher, and NetGalley for the advanced copy of the book.

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This book is so eye-opening and scary. Susan Lynn has a long career looking out for children from commercialism to games apps TV shows ET see this book is not only informative it’s also interesting. From company to look at our twins as on tap cast flow to companies that directly attack our children’s insecurities. There was so much and here and it made me glad that I raise my kids playing board games and only watching TV shows and movies on DVDs OVCR tapes. That’s not to say my kids were commercial free children, they weren’t they saw what their friends had watch TV at their friends homes and today all like any other young adults. They have smart phones a social presence but they still like doing real world things. There’s no escaping brands in commercialism but this book can give you a big Headstart. If you think you know everything there is to know about raising kids I promise you’re missing something always look out for helpful hints when it comes to being a parent. The biggest enemy of intelligence is thinking you have the most and when it comes to our children it is dangerous to be so egotistical to think you know exactly what you’re doing. It this day of commercialism and extreme screen presents is this book is a great tool to help you navigate this new world we live in. This book should be given out to expectant parents and OB/GYN and midwife clinics I was given this book by Ned Galli and the author and I am leaving this review voluntarily please forgive any mistakes as I am blind and dictate my review but all opinions are definitely my own.

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This book is the latest motivation to our family screen detox. It has been a big eye opener about the hyper commercialization of our kids world from games, to movies, to even schools. This book dives into the specific harm it causes not only our individual kids but also our family unit and society as a whole. It was incredibly interesting and incredibly informing. Who's Raising the Kids is a wonderful source full of research and studies for anyone who has kids in todays world. I learned so much and was able to not only become more aware but more confident in my choice to be more cautious about our screen time.

I would like to make it clear that this book in no way shames screen time. It doesn't come off as the boomer aunt who criticizes you when your kids are on their iPad at the family function, instead it takes a lot of the blame from consumers to big tech conglomerates that are creating programs and tech so addictive with little to no regulation. It was refreshing to see the blame not put solely on us as parents.

I recommend this book to any parent with neurotypical kids because it is that important.

Thank you NetGalley for a digital ARC in exchange for an honest review.

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