Techniques to Influence Buyers and Changemakers
by Timothy Hughes
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Pub Date 03 Nov 2022 | Archive Date 03 Feb 2023
Kogan Page Ltd, Kogan Page
Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks.
Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area.
Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. It will be accompanied by a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors and social media executives who want to embrace the power of social selling in their organization.
Available on NetGalley
Average rating from 3 members
Nice and up to date guide for social self positioning and brand, good tips on social outreach and selling. Apart from those there are useful ideas on approaching digital transformation. I liked the thoughts of being human in today's digital world. Some good learning points on posting strategy with tools provided. I'd recommend reading for refreshing social networking as well as learning some new tips.
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