The New Art of Ideas

Unlock Your Creative Potential

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Pub Date 08 Nov 2022 | Archive Date 11 Nov 2022
Smith Publicity, Berrett-Koehler Publishers

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Description

In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can’t turn down.

Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing. A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether. 

The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:

  • Goal—Your vision for the end
  • Gap—The underdeveloped area that your idea fills
  • Gain—The overall benefits of your goal
With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.

Actor Holly Taylor (Manifest; The Americans) illustrated the book and Broadway director and choreographer Lorin Latarro wrote the foreword.


ABOUT THE AUTHOR:
Robin Landa is a distinguished professor at Kean University and a globally recognized ideation expert. She is a well-known “creativity guru” and a best-selling author of books on creativity, design, and advertising. She has won numerous awards and The Carnegie Foundation counts her among the "Great Teachers of Our Time." She has written twenty-five books, including Strategic Creativity, Graphic Design Solutions, Advertising by Design, Build Your Own Brand, Designing Brand Experiences, and Nimble.

In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can’t turn down.

Most professionals cannot...


Advance Praise

“The New Art of Ideas is a brilliant book that breaks down the framework of the Three Gs (Goal, Gap, and Gain) to generate worthwhile ideas in any field.” — Bernice Chao, Head of Integrated Creative, Zambezi, and cofounder of Asians in Advertising

“This book does something few do; it gives you an actionable way to move forward and create worthwhile ideas that will meet a need in the marketplace.” — David Baldwin, CEO, Baldwin&, and author of The Belief Economy

“Finally, an easy-to-follow framework for developing creative ideas. Landa makes the overwhelming easy and actionable. As an educator I will be assigning this text and am happy to have a single resource for students to learn how to come up with great ideas.” —Aaris Sherin, Professor of Graphic Design, St. John’s University

“The New Art of Ideas is a brilliant book that breaks down the framework of the Three Gs (Goal, Gap, and Gain) to generate worthwhile ideas in any field.” — Bernice Chao, Head of Integrated Creative...


Available Editions

EDITION Other Format
ISBN 9781523002078
PRICE $19.95 (USD)
PAGES 200

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