On Brand
Shape Your Narrative. Share Your Vision. Shift Their Perception.
by Aliza Licht
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Pub Date Apr 18 2023 | Archive Date Apr 17 2023
Union Square & Co. - A subsidiary of Sterling Publishing | Union Square & Co.
Description
As seen on GOOD MORNING AMERICA and in HARVARD BUSINESS REVIEW
BEST BOOK of 2023: Awarded by American Book Fest in Business: Marketing and Advertising
Your job title isn’t your brand, nor is the name of your company. You are your brand—because what you do today may not be what you do tomorrow.
When you give meaning to your own name, it secures your professional longevity. If you don’t do the work to communicate your value, other people will happily make up their own version of your story—or worse, forget about you. When your personal brand is strong, your name is dropped in rooms you’re not in and opportunities open up to you first. In a world where we communicate nonstop, learning how to market yourself—and articulating the message you want to send— are paramount to success.
Aliza Licht, a former fashion executive who parlayed her communications expertise into a multimedia consultancy, shares insider tips from her experiences and advice from renowned contributors to give you a step-by-step game plan for building a brand: the brand of you. This book is for the recent graduate seeking their first job, the middle manager looking to level up, the executive who wants to be considered a thought leader, the entrepreneur building from scratch, the person who wants to pivot to a new career, the influencer who is their own brand. . . it’s for anyone looking to make a name for themself and feel proud when they hear the words “that’s so on brand for you.”
Available Editions
| EDITION | Other Format |
| ISBN | 9781454949060 |
| PRICE | $27.99 (USD) |
| PAGES | 304 |
Available on NetGalley
Featured Reviews
Reviewer 515830
Starting from the beginning, Aliza Licht gives you the background you need to put into action what you are reading. On Brand will help you figure out what is on brand for you. Whether we are talking personal brand, a business brand, or the personal business brand you are.
The career that Aliza Licht has created for herself is phenomenal. Licht is the influencer before those existed, the social media content creators, before those were a thing, she was one of the groundbreakers. Reading a book like On Brand will help you ask important questions and evolve into a stronger entity, whether personally or professionally. It allows you the space to think about how you are showing up as a representative of yourself. The book is described as part career book, part personal growth. Without a doubt, it hits the mark!
The Mental Gymnastics part of the book will allow you to put into practice what you are reading. Such a learning experience in answering some questions that will help as you continue into each chapter of the book.
Chapter six was one of my favorite chapters, “Establish Your Personal Brand at Work.” This is even applicable to remote workers, or self-employed individuals as well. Everyone can benefit from reading this book. On Brand, mental’s gymnastics will do everything from helping you plan your strategy, to pro tips from Aliza Licht’s own experience.
Katie M, Librarian
Everything relies on story telling. Building your brand is no different. A current realistic approach to building the brand you want. Filled with tips and "mental gymnastics" to help you succeed. Personal anecdotes from DNKY girl to author and mentor make this book an extra joy while setting up you game plan to be On Brand.
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