On Brand

Shape Your Narrative. Share Your Vision. Shift Their Perception.

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Pub Date 18 Apr 2023 | Archive Date 17 Apr 2023



From bestselling author Aliza Licht, On Brand is part career book, part personal growth guide and will help you answer the question: What’s on brand for you? Ideal for anyone seeking personal development to help them level up, pivot professionally, or for support through a transition.    

How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. 

In a world where the lines between personal and professional are blurred and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else. 

This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it’s for anyone who wants to affect the way people perceive them and feel proud when they hear the words “that’s so on brand for you.”  

This personal branding book has the best practices for anyone–whether you’re just starting to consider your personal brand or have decided to rebrand yourself–to help you engage the world, to be known and understood so you can prosper professionally, personally, and financially. It’s the new What Color is Your Parachute book for graduates seeking career help relevant to the social media generation, and new leadership books for the remote work employee wanting to establish influence in today’s virtual workplace. 


From bestselling author Aliza Licht, On Brand is part career book, part personal growth guide and will help you answer the question:...

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ISBN 9781454949060
PRICE $27.99 (USD)

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Featured Reviews

Starting from the beginning, Aliza Licht gives you the background you need to put into action what you are reading. On Brand will help you figure out what is on brand for you. Whether we are talking personal brand, a business brand, or the personal business brand you are.

The career that Aliza Licht has created for herself is phenomenal. Licht is the influencer before those existed, the social media content creators, before those were a thing, she was one of the groundbreakers. Reading a book like On Brand will help you ask important questions and evolve into a stronger entity, whether personally or professionally. It allows you the space to think about how you are showing up as a representative of yourself. The book is described as part career book, part personal growth. Without a doubt, it hits the mark!

The Mental Gymnastics part of the book will allow you to put into practice what you are reading. Such a learning experience in answering some questions that will help as you continue into each chapter of the book.
Chapter six was one of my favorite chapters, “Establish Your Personal Brand at Work.” This is even applicable to remote workers, or self-employed individuals as well. Everyone can benefit from reading this book. On Brand, mental’s gymnastics will do everything from helping you plan your strategy, to pro tips from Aliza Licht’s own experience.

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Everything relies on story telling. Building your brand is no different. A current realistic approach to building the brand you want. Filled with tips and "mental gymnastics" to help you succeed. Personal anecdotes from DNKY girl to author and mentor make this book an extra joy while setting up you game plan to be On Brand.

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