Followed
The Content Creator's Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand
by Amanda Bucci
This title was previously available on NetGalley and is now archived.
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Pub Date Jun 06 2023 | Archive Date Jun 30 2023
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Description
Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what they believe will be acceptable to others—optimized for more external approval and algorithmic success.
What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth?
Enter Followed: The Content Creator's Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand. By embracing self-discovery through self-expression, you can learn to see exposure as an opportunity for personal development—and break free from the imaginary boxes that were always too small for you, anyway.
As a content creator and well-known business and life coach, Amanda Bucci has dealt with imposter syndrome, oceans of criticism, and multiple identity crises trying to fit into a box. Today, she’s successfully pivoted her brand to stay aligned with her purpose, having coached hundreds of clients, dozens of companies, and thousands of community members in their journeys of creating success while staying authentic.
In Followed, she shares her unique, effective process to:
- Find your unique niche without feeling imprisoned by your online persona
- Overcome your fear of judgment, imperfection, and rejection
- Use exposure as a chance to explore and grow
- Decrease your social media related stress and anxiety
- Stop comparing yourself to others and define success on your own terms
Empowering, perspective-shattering, and validating, Followed proves that even on social media, it is never necessary to sacrifice self for success.
Featured Reviews
Kelly P, Reviewer
Anytime I can read a book that has tips about creating content in a safe and authentic way online I'm all about it. This ARC was provided by the publisher via NetGalley in exchange for an honest review. Bucci has put a good book together with her personal tips and tricks for effective ways to stay strong while being FOLLOWED online. Check it out. Five stars!
Ag I, Reviewer
I was not too sure about this book when I decided I want to read it. After all, there are so, so many books that promise just the same thing, but most just fall flat or recite the same old thing that is all over the internet. But this one seemed to maybe be of a different kind, and – IT IS DIFFERENT INDEED.
It does not recite the empty and meaningless “advice” that has been recycled everywhere. This book feels very personal, and the author has put a lot of her own self and her own authenticity in it.
For me, reading it feels like having a breath of fresh air, when I was all so tired of the stale old nothings all around me whenever I was trying to read something about building an online presence.
This definitely is a book I will be shouting from the rooftops about, I’m sure other internet content creators are going to enjoy it just as much as I did.
Analisa C, Educator
A very easy read on how to manage your time and ideas to successfully create content while being original and true to yourself. I love how the book breaks everything down into sections for you.
Lynell H, Reviewer
This was an interesting read. It definitely made me think about the emotional toll creating content can have. I definitely felt validated while simultaneously made me question how much growth do I actually want. The larger the followers something shifts and I'm not sure I want to experience that. My only piece of feedback is the organization of the book could have been better outlined other than that I think this is a great resource for content creators/influencers.
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