Social Media Marketing Essentials You Always Wanted To Know
by Kavita Kamath
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Pub Date 27 Jan 2024 | Archive Date 28 Nov 2023
Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.
Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.
The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few.
It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc.
The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.
The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.
This book will help you-
• Learn the process of coming up with a marketing strategy
• Navigate through the sea of social media platforms and create platform-specific content
• Explore hashtags: Know when, where, and how to use them
• Understand the metrics and evaluate your social media marketing strategies
The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.
Available on NetGalley
Average rating from 12 members
In the beginning there was MARKETING - that's how the beginning of the business bible would read.
According to the definition of the American Marketing Association (AMA), marketing is a set of institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, clients, partners and society as a whole. dr. Philip Kotler defines marketing as "the science and art of researching, creating and achieving value in order to meet the needs of a target market at a profit. Marketing identifies unmet needs and wants. It defines, measures and quantifies the size of the identified market and the profit potential. It specifies which business segments can serve the best and design and promote more relevant products and services."
Therefore, this book is a new step forward in the development of marketing and its significance.
Social Media Marketing Essentials You Always Wanted to Know, by Kavita Kamanth delivers on the authors titular promise. I found this book organized and easy to follow and highly recommend it to those looking to up their social media game!
I took a year off Social Media Marketing for health reasons and I really needed this book to get me back on track now that I am on the road to get back to the work forces
This was an outstanding book. Everyone tells businesspeople that they need to use social media to market themselves. Unfortunately, they seem to stop short of how to do that. This book provides all the answers to that problem.
I found this book to be especially informative and helpful as, among my other duties, I manage the social media for my library. Will definitely be ordering so our patrons can benefit as well
this book is very useful. i learned a lot from this book.
i would like to thank the author for the ARC.