How creatives and agencies can grow their business through the art of Sales
by Rob King
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Pub Date 22 Apr 2023 | Archive Date 01 Jan 2024
Sales needs a rebrand in the creative industry. The creative pound contributes £13M every hour to the UK economy - our creative sector is truly world beating. Yet so many creative businesses and agencies still struggle to find consistent sales and growth. How can creatives rapidly grow their business?
The book helps creatives shift their mindset from viewing sales as an afterthought to a fundamental part of their business strategy and provides them with the tools and strategies they need to grow and scale their business.
This book is the lessons learned and experience of twenty-five years Selling Creativity. Creatives often have a problem with growth and sales. It needn't be like this.
There is a new way for new business.
'Rob breaks sales down into its component parts in a page-turning read, I particularly enjoyed learning about the history of sales and how far we've come. He gives you examples of what a best practice sale process looks like which makes this book both exciting and engaging. It's a very concise read, unlike a lot of sales advice out there, and is easy to follow and implement in your own sales strategy. It's not often I cover a book in my own notes like I'm back at uni! I'd also say that you don't have to be in a creative background or work for an agency to get value from this, sales people old and new and in all sectors will discover new ways to improve their sales processes' - Reader Review
'This is a great 'how to' book about how to sell in the creative industry. It's full of practical tips many of which I've introduced into my own sales process. The biggest thing this book does though is 'reframe' sales as not the dark art that many think it is, but as a central function of any successful business and one that should get the time and energy it deserves. An extremely valuable read!' - Reader Review