Privacy in the Age of Big Data

The Pew Internet Research Center noted that 74% of teens use their cell phone for internet access and almost 25% of teens use cell phones almost exclusively to conduct their digital life on the internet. Parents and kids need a guide in the digital age and Payton and Claypoole are your new sherpas to protect your family. Although every chapter of the book has great advice for families, parents and kids should pay special attention to Chapter 6 - The Spy In Your Pocket. This chapter will help parents illustrate to their kids why their words and actions matter. Privacy in the Age of Big Data by Theresa Payton and Ted Claypoole will walk you through the solutions that can help your kids have fun while protecting their privacy and security. A must read for everyone!
— Sue Scheff, author of Wit's End, co-author of Google Bomb, and Founder of Parents' Universal Resource Experts


People of all ages are increasingly confused about who is collecting their data and why the collection itself could lead to a loss of privacy. Privacy in the age of Big Data by Theresa Payton and Ted Claypoole provides a thoughtful and balanced view on how to harness the power of big data to make it work for you while maintaining the security and privacy of your company and your personal life. Unlike other books, they don't just leave you feeling a sense of dread, they walk you through the steps you can take to combat the threats, know your rights, and protect the privacy and security of your loved ones in the age of big data and surveillance. This book is a must read for all of us that live in this digital age.
— Michele Borba, Ed.D., Child Media Expert, Educational Psychologist, and author of The Big Book of Parenting Solutions


If you value your privacy, this book is an absolute must read. So many of us have no idea how much of our daily lives is captured, stored and in the possession of someone else. Privacy in Age of Big Data will enlighten you as to how much of your private life is being digitally acquired without your permission or knowledge.
— Doris Gardner, FBI Cyber Supervisor (Retired), recipient of FBI Director’s Award (2009)


Once again, Theresa Payton and Ted Claypoole have provided a thorough examination of the unforeseen consequences that our plunge into the digital age has had on our traditional notions of privacy. Their latest endeavor, Privacy in the Age of Big Data, clearly articulates the impact that a myriad of seemingly innocuous technological advances have had on our daily lives, many of which have irreparably undermined our ability to control the deluge of personal information that is being collected, archived, analyzed, and ultimately leveraged for everything from marketing and advertizing to law enforcement and criminal activities. Payton and Claypoole look beyond the obvious ramifications of over-sharing online and the spread of surveillance mechanisms in the public domain, further delving into the corrosive nature of a world inundated with privacy depriving technologies that now touch every aspect of our society, as well as providing an analysis of the legal and political consequences that our desire for convenience through ever more connectivity has wrought. Privacy in the Age of Big Data is a timely and captivating study of our brave new digital world.
— Anthony M. Freed, security journalist and community engagement coordinator for Tripwire, Inc.


Privacy in the Age of Big Data: Recognizing Threats, Defending Your Rights, and Protecting Your Family, accomplishes this feat in lay person's language and in a clear and concise manner. I recommend it should be read by everyone - from grandparents to teens, from corporate America to the homemaker. Safety and security starts with being aware and educated, and reading this book is a must!
— Christopher Duque, CyberCrimes Investigator, Department of Prosecuting Attorney (Honolulu); CyberSafety-CyberSecuirty advocate


Technology has improved our lives dramatically over the past two decades, yet there are emerging concerns with the ubiquitous digital collection of private information. Privacy in the Age of Big Data is a thorough look into the growing vulnerabilities we face; Payton and Claypoole explore all aspects of these dangers...effectively raising the reader's awareness, and providing solid recommendations to protect yourself and your most sensitive information.
— Shawn Henry, president, CrowdStrike Services; former executive assistant director, FBI


Every informed American needs to know more about today's privacy-invading technologies and what to do about them. This book explains the problems in a readable and lively way. It provides expert and timely insights about the technology, law, and policy for privacy in this age of Big Data.
— Peter Swire, Huang Professor, Georgia Institute of Technology and formerly Chief Counselor for Privacy in the U.S. government