“The Buddha in You illuminates the profundity of Buddhism in the most accessible language. This is an excellent book for our age when many are seeking practical wisdom to answer life’s important questions.” —Anam Thubten, author of No Self, No Problem

“The Buddha in You is a straightforward, direct, and clear introduction to Buddhism, without any of the ‘ism’—the religiosity, esoteric conceptualization, or cultural baggage that often burdens what we hear. The authors know their subject matter, and they share it appropriately for our often chaotic or stressful circumstances. Anyone interested in exploring Buddhism, not as academic philosophy but as a way of life, is sure to benefit from this book.” —Orgyen Chowang Rinpoche, author of Our Pristine Mind

Pre-order campaign, targeting authors retreat and event attendees

Paid social media promotion featuring meditations and memes

Finished book mailing to Buddhist retreat centers and West Coast Buddhist organizations

Amazon Ads targeting comp titles, such as The Heart of the Buddha's Teaching by Thich Nhat Hanh and An Introduction to Buddhism by The Dalai Lama

National print & digital outreach with a focus on Buddhism and spirituality media

Select podcast outreach, focusing on Buddhism, mindfulness/meditation and mind/body/spirit programs

Potential book launch event (s) with tie-in with authors’ speaking schedule