Forget about fad diets. There’s a reason why so many popular diets don’t work in the long term. If you’re struggling to lose weight, counting calories and shrinking portions are not the answer. The answer lies in a how your brain reacts when you eat certain foods— foods that are chemically addictive because they directly stimulate the addiction center of the brain, causing irresistible cravings.

But there’s a way to overcome this addiction. It’s called The Addictocarb Diet, and it’s a cure—not a fad.

After losing his father at an early age to obesity-related illness and a lifetime of struggling with his own weight and diabetes as a result, Bruce Roseman, M.D., transformed his life and the lives of close to a thousand of his patients with a simple and effective diet based on the latest findings in addiction neuroscience.

The Addictocarb Diet: Avoid the 9 Highly Addictive Carbs While Eating Anything Else You Want explains that obesity stems from our addiction to certain foods—“Addictocarbs”—proven by new brain imaging techniques from the emerging field of addiction neuroscience. Once dieters accept the addiction—and treat it like any other addiction—losing weight and keeping it off is almost effortless.

After reframing the way we look at cravings for unhealthful food, Dr. Roseman presents readers with a comprehensive, three-step diet: Shaking the Addiction, Addictocarb Rehab, and finally, Staying Slim. The good news about The Addictocarb Diet is that those who embrace it can eat many healthy, flavorful things like fruits, nuts, vegetables, cheese, fish, chicken, beef, and even Addictocarb Alternatives, foods that look and taste like Addictocarbs but are much healthier.

Unlike the trendy, throwaway fad diets, The Addictocarb Diet improves an individual’s overall health and can be beneficial for almost anyone, including those with dietary restrictions, such as gluten-or lactose-sensitivity, vegetarians, and those with prostate problems, diabetes, and even those just looking to get rid of that spare tire.

This book gives you tools for success, including tips for how to handle dietary lapses, how to navigate fast food challenges, managing or avoiding diabetes, as well as answers to frequently asked questions based on hundreds of patient inquiries. You’ll also find sample recipes from Dr. Roseman and his patients, suggested menus, along with the helpful Addictocarb Diet Self-Assessment Tool.

Losing weight doesn’t have to be a losing battle. It’s time to overcome your addiction to foods that are sabotaging your well-being. The Addictocarb Diet is here.