
Tequila Wars
Jose Cuervo and the Bloody Struggle for the Spirit of Mexico
by Ted Genoways
Narrated by Andrew Joseph Perez
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Pub Date May 06 2025 | Archive Date May 06 2025
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Description
At the dawn of the twentieth century, Jose Cuervo inherited his family's humble distillery, La Rojeña, in the Tequila Valley. Within a decade, it would become Mexico's leading producer of tequila. But when the Mexican Revolution erupted, a charge of treason and a death threat against him by Pancho Villa forced Cuervo to flee. His disappearance turned him into an obscure, shadowy historical figure.
In Tequila Wars, award-winning author Ted Genoways restores Cuervo to his place as a key player in Mexico's formative period. Before the revolution, Cuervo's acclaim spread worldwide, and once war broke out, Cuervo remained an impresario, kingmaker, and cultural force. In the face of his own government's corruption and the nationalism of his northern neighbors, Cuervo reached American drinkers by establishing Mexico's covert form of cross-border commerce with the United States. As the largest and most important distilleries in the Tequila Valley recognized the threat posed by Mexico's unraveling, Cuervo also lobbied for suspending normal competition in favor of "a union of tequila makers"-what would become the first Mexican cartel.
The first biography of Cuervo, Tequila Wars uncovers the history of the man who would forever change not only the business of tequila, but international relations between Mexico and the United States.
Advance Praise
"The comprehensive story of a liquor empire built during a pivotal period in Mexican history… This rich, edifying book remedies a striking gap in the historical record." ―Kirkus Reviews
"I am amazed by the research that Ted Genoways has done on the Cuervo family. I treasure these stories of more than two hundred years of my ancestors, particularly the stories of the life of my great-uncle Jose Cuervo―and every word of it is true. . . . May Tequila Wars be read widely, now and for generations to come." ―Luís Cuervo Hernández, author of La Familia Cuervo
Available Editions
EDITION | Audiobook, Unabridged |
ISBN | 9781696695176 |
PRICE | $19.99 (USD) |
DURATION | 9 Hours, 11 Minutes |
Links
Available on NetGalley
NetGalley Shelf App (AUDIO)