The Green Beauty Rules
The Essential Guide to Toxic-Free Beauty, Green Glamour, and Glowing Skin
by Paige Padgett
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Pub Date Sep 08 2015 | Archive Date Apr 12 2017
HCI Books | HCI
Description
A highly universal book that has something for everyone! Paige Padgett has been making me glamorously green and healthy for nearly a decade. Prior to working with Paige, I had never thought about chemicals in my cosmetics. But Paige explained that just like toxic chemicals in food, toxic chemicals in cosmetics are just as harmful to your body. We all want to be healthy, look beautiful, and feel sexy, but most people don't have the time to do a lot of sleuthing regarding products. Paige shows you step-by-step how to green your beauty routine and empowers you to make smart and affordable choices while keeping you gorgeous.
— From the Foreword by Jillian Michaels
In 2006, Paige Padgett revolutionized the beauty industry by launching an all-green makeup kit that was unheard of at the time, proving skeptics wrong when they said she couldn't create beautiful faces with chemically safe cosmetics. Paige is now considered the leading authority on green beauty. As she explains, "I believe in pretty, not parabens. I believe in high performance makeup without the environmental price."
In The Green Beauty Rules, Paige brings the glamour of Hollywood into your home, showing readers how they can achieve killer looks without killer toxins and chemicals. Using a simple step-by-step beauty detox plan, Padgett guides readers through the decision-making process of what to try, what to toss, and what to buy. With everything from Paige's pro tips and must-haves, she shares insider secrets and practical strategies to make green beauty easy—like how to read labels, see through misleading buzzwords, and identify toxic chemicals that are prematurely aging your skin and harming you from the inside out. Through her own trial, error and real world application, Paige brings her findings from the field to save readers time, money, and energy. She cuts through the jargon and presents accurate information in a fun, user-friendly format, providing women the necessary tools to reduce their Cosmetic Footprint and live a more sustainable, healthier, and sexier lifestyle! The Green Beauty Rules is your clean beauty bible proving that green can definitely be glamorous.
For readers who are new to the green beauty scene or already experimenting with eco-conscious makeup and skincare, this is the essential guide to clean cosmetics for a healthier future.
* Fabulous Finds for Under $15
* Trash & Try (Green swaps for traditional products)
* 10 Best Green Drugstore Picks
* 10 Most Toxic Chemicals on the Skin Deep Database
* Top Chemicals to Avoid for Anti-Aging and for Women of Color
* Free Cosmetic Smartphone Apps
A Note From the Publisher2>
Green beauty expert and celebrity makeup artist Paige Padgett shows readers how to green their beauty routine while looking gorgeous in the process.
We all want to feel sexy yet demonstrate compassion for our planet at the same time. In Green Beauty Rules, Padgett shares personal anecdotes, insider secrets and surprising facts about the beauty industry, while seamlessly fusing environmental issues with her modern beauty philosophy.
This is the first book of its kind to offer an action plan for creating a totally green beauty routine! Using a step-by-step formula, Padgett guides readers through the decision-making process of what to try, what to toss, and what to buy. She also teaches practical strategies to make green beauty easy—like how to read labels, see through misleading buzzwords, and identify toxic chemicals.
Green Beauty Rules – the book and the brand – is about discovering that green can be glamorous. Leaving all the jargon behind, Padgett offers precise information in a fun, friendly format, and gives women all the tools they need to reduce their Cosmetic Footprint and adopt a more sustainable, healthy and sexy lifestyle!
For readers who are new to the green beauty scene or already experimenting with ecoconscious makeup and skincare, this is the essential guide to a fresh and sexy attitude for a healthier future.
We all want to feel sexy yet demonstrate compassion for our planet at the same time. In Green Beauty Rules, Padgett shares personal anecdotes, insider secrets and surprising facts about the beauty industry, while seamlessly fusing environmental issues with her modern beauty philosophy.
This is the first book of its kind to offer an action plan for creating a totally green beauty routine! Using a step-by-step formula, Padgett guides readers through the decision-making process of what to try, what to toss, and what to buy. She also teaches practical strategies to make green beauty easy—like how to read labels, see through misleading buzzwords, and identify toxic chemicals.
Green Beauty Rules – the book and the brand – is about discovering that green can be glamorous. Leaving all the jargon behind, Padgett offers precise information in a fun, friendly format, and gives women all the tools they need to reduce their Cosmetic Footprint and adopt a more sustainable, healthy and sexy lifestyle!
For readers who are new to the green beauty scene or already experimenting with ecoconscious makeup and skincare, this is the essential guide to a fresh and sexy attitude for a healthier future.
Advance Praise
A highly universal book that has something for everyone! Paige Padgett has been making me glamorously green and healthy for nearly a decade. Prior to working with Paige, I had never thought about chemicals in my cosmetics. But Paige explained that just like toxic chemicals in food, toxic chemicals in cosmetics are just as harmful to your body. We all want to be healthy, look beautiful, and feel sexy, but most people don't have the time to do a lot of sleuthing regarding products. Paige shows you step-by-step how to green your beauty routine and empowers you to make smart and affordable choices while keeping you gorgeous.
— From the Foreword by Jillian Michaels
Marketing Plan
Marketing
Padgett maintains her own green beauty blog, PaigePadgett.com, where she will promote her book
She has 5 make-up application tutorial videos and will be adding more to promote her book
Jillian Michaels will promote the book to her 3,000,000+ Twitter and Facebook fans
Padgett is the Green Beauty Expert for EverydayHealth.com, which has 28 million unique users each month, over 15,000 Twitter followers and 48,000 Facebook fans; she will use all tools at her disposal to reach each one
As an ambassador for Ecco Bella Cosmetics (featured in over 2,000 stores nationwide) Padgett has access to their large consumer base for touting her book
Media
Considered the leading authority on green beauty, Padgett is the green beauty expert for EverydayHealth.com and is often sought out by the press
An extensive PR campaign will include general and women’s media and all TV talk shows
Padgett’s media blitz and book launch will be handled by HCI’s in-house PR department and by Padgett’s L.A. based PR group
Reviews and interviews will be sought from a variety of sources, including weekly celebrity tabloids
Available Editions
| EDITION | Paperback |
| ISBN | 9789757318702 |
| PRICE | $21.95 (USD) |
Links
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