Driven to Delight

A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class, across all brands and industries.

Acclaimed author Joseph Michelli reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, “Driven to Delight.”

Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing.”

About the Author:

Joseph Michelli (St. Petersburg, FL) is an internationally sought-after speaker, author, organizational consultant whose work examines the convergence of customer service, excellence, and business success. His books include The Starbucks Experience, The New Gold Standard, Prescription for Excellence, The Zappos Experience, and Leading the Starbucks Way.

Read more at www.DriventoDelight.com.