The President's Club Mindset
Inside the Winning Strategies of Tech's Most Successful Salespeople
by Bob Kocis
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Pub Date Dec 09 2025 | Archive Date Dec 16 2025
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Description
In the high-stakes world of tech sales, consistent top performers are a rare breed. What separates the elite from the rest isn’t charm, luck, or even raw talent—it’s mindset. The President’s Club Mindset by Bob Kocis offers a definitive look at what it takes to become—and remain—a top sales professional in SaaS, enterprise, and B2B technology sectors.
A multiple President’s Club winner turned global sales leader, Kocis brings more than thirty years of field-tested experience to bear. He’s led international teams, scaled revenue across private equity and public markets, and mentored hundreds of high-achieving sales professionals and managers. In this no-nonsense guide, Kocis reveals the behaviors and principles that drive sustainable success, from leveraging empathy and resilience to mastering value-based selling.
The book features real-world insights from a hand-picked group of sales legends, including President’s Club winners and VPs from the world’s top tech companies. Through their stories, you’ll see what elite salesmanship looks like in action—and how to model it.
Inside, readers will learn how to qualify deals with brutal honesty, build lasting customer relationships, navigate complex sales cycles, and consistently outperform expectations.
The President’s Club Mindset is not another fluff-filled motivational book. It’s a tactical, experience-backed manual for sales professionals who want to compete at the highest level and win—repeatedly. Whether you’re starting your first tech sales job or leading a global revenue team, this book delivers concrete value on every page.
Advance Praise
"Achieving the President's Club isn't about luck—it's about elite-level execution! This book pulls back the curtain on what consistent top performers do differently. The real-world stories alone are priceless."
— Bill McDermott
CEO, ServiceNOW
"The President’s Club Mindset transcends mere goal achievement—it is a road map that delves into the core principles, examples, and necessary applications for achieving consistent and elite performance in sales."
— Grant Wilson
Executive Chairman and Founder, Force Management
"I've been in tech sales for twenty years and wish someone gave me this book on day one. Practical, no-BS advice that actually works in the real world. Read it, apply it, and I'll see you at President's Club next year."
— Sean Nappo
EVP, Americas at Aptean
Average rating from 3 members
Featured Reviews
Courtney R, Reviewer
The President’s Club Mindset is a great book to understand all that encompasses a successful salesperson. Bob does a great job with tying in personal experience while also giving the roadmap for how to accelerate your sales career. Whether you’re new to sales or looking to advance your career I highly recommend picking up this book!
The book presents a disciplined, high-performance approach to sales leadership built around clarity, consistency, and personal accountability. It focuses less on tactics and more on shaping the internal standards that separate average producers from elite performers. The tone is straightforward and practical, pushing the reader to confront the gap between what they expect from themselves and what top performers actually execute daily.
A central learning is the emphasis on operating from a defined personal standard rather than reacting to external pressure or quota cycles. Another key insight is the focus on mastering the fundamentals—pipeline quality, activity precision, and deal strategy—before pursuing complex optimisations. A third takeaway is the expectation that high performers manage their emotional state deliberately, refusing to allow setbacks or slow periods to dictate their behavior. A fourth lesson is the strategic use of data: targets are broken down into controllable, measurable actions so momentum is engineered rather than hoped for. The fifth important learning is the mindset of upward responsibility, where ownership extends beyond individual performance into elevating team culture and supporting broader organisational outcomes.
Overall, the material provides a sharp, forward-looking framework for anyone aiming to operate at the top tier of sales performance. It sets a demanding but achievable standard and offers a clear blueprint for building the discipline and mindset needed to reach it.
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