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Well Endowed

The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth

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Pub Date Feb 03 2026 | Archive Date Mar 31 2026

William Morrow | Harper Wave


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Description

From New York Times bestselling author of Rich AF and CEO and founder of Your Rich BFF, Vivian Tu, comes a guide to leveling up your finances to improve your life, relationships, and legacy.

You’ve mastered the basics of becoming Rich AF. Your bills are paid, your loans are shrinking, and you’ve even started saving. But what’s next? Every dollar you spend—or don’t spend—is a choice that shapes your future. How do you balance today’s dreams with tomorrow’s security? 

In this fun, practical roadmap, Vivian Tu—New York Times bestselling author, financial expert, and the internet’s favorite money bestie—shows you how to strategically spend, directing your cash toward what matters most while positioning yourself to grow real, lasting wealth. This book answers all your burning questions, like:

• Should I rent or buy a home? 

• Do I really need a prenup? 

• What about my car – do I finance, lease, or buy?

• How much do I actually need to be setting aside for retirement?

• How do I set my kids up with lasting generational wealth without making them lazy and entitled?

• Should I get life insurance? What about pet insurance, or renter’s insurance? 


Picking up where her first bestselling book left off, Vivian breaks down the biggest financial decisions of your late twenties, thirties, and beyond—homeownership, marriage, family—and teaches you how to align your spending with your values, your goals, and the legacy you hope to leave. With the insider savvy of a former Wall Street trader and the honesty of your smartest friend, she shows you how to make your money work harder so you can live richer in every sense. Well Endowed goes beyond the basics of personal finance to show you how to accumulate wealth and use it to benefit your most important assets: yourself and your loved ones.

Smart, relatable, and packed with game-changing advice, this is the ultimate guide to leveling up your finances—and your future.


From New York Times bestselling author of Rich AF and CEO and founder of Your Rich BFF, Vivian Tu, comes a guide to leveling up your finances to improve your life, relationships, and legacy.

You’ve...


Available Editions

EDITION Other Format
ISBN 9780063452343
PRICE $29.99 (USD)
PAGES 304

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Average rating from 8 members


Featured Reviews

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Vivian Tu's book, Well Endowed, really does read like getting advice from your savvy "rich BFF!" I’ve watched and enjoyed her videos before, but this book made me respect her expertise even more. She clearly knows her stuff—the writing is organized, information-dense yet concise, and genuinely engaging. While many finance books lean too hard on theory or strict saving rules, her approach is refreshingly balanced: thoughtful about money but mindful of life’s non-tangibles, like time and peace of mind. As she puts it in her book (which is a quote apparently stolen from her mom), “Financial advice operates in theory, but people live their lives in practice.” That line perfectly captures her philosophy. Her tone is down-to-earth, relatable, and centered on spending strategically based on what genuinely matters to you.

If you already have a decent handle on your finances, some sections may feel a bit elementary, but there’s still plenty to take away. I especially appreciated her chapters on buying cars and houses, planning for retirement, and choosing insurance. Overall, it’s the kind of money book that leaves you feeling informed and encouraged, not guilty. I would honestly buy this for myself once it's out!

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I’ve been following Vivian’s videos on YouTube for a while, so I was excited to read this. I find her book genuinely helpful—especially since navigating medical plans and retirement planning can feel overwhelming. It’s packed with practical guidance on everything from buying cars and houses to writing wills, making donations, and choosing insurance. I think it can be overwhelming if you try to read the whole book in one go. It’s more helpful to jump to the chapters that are most relevant to you at the moment. For me, a well-planned life equals peace of mind, and this book is a great companion on that journey. Highly recommend.

Thank you Netgalley and William Morrow for the ARC!

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This was great and I want a copy! Lots of practical advice and a good follow up to Rich AF. I think the listing of account types and purposes for trusts and insurance were helpful.

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