Ultimate Guide to Social Media Marketing
Master Today's Top Platforms, Build Impactful Campaigns, Track and Improve Results
by Eric Butow; Stephanie Garcia; Roberto Blake; Amanda Robinson
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Pub Date Feb 17 2026 | Archive Date Feb 17 2026
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Description
Social media is always changing—but your goals aren’t. You need reach, visibility, and real results.
Ultimate Guide to Social Media Marketing, Second Edition gives you a clear, actionable plan to grow your brand across today’s major platforms. Written by top marketing experts Eric Butow, Stephanie Garcia, Amanda Robinson, and Roberto Blake, this practical guide covers Facebook, Instagram, LinkedIn, TikTok, YouTube, and more.
You’ll learn how to craft a strategy that fits your business, create high-impact content, use video effectively, and track what’s working. It also includes the latest on paid ads, influencer marketing, and AI tools that streamline your workflow—without sounding robotic.
Perfect for solopreneurs, marketing teams, or anyone tired of random posting and poor engagement.
Key topics include:
- social media marketing
- Facebook ads
- influencer marketing
- AI tools; LinkedIn tactics
- video content
- content strategy
- YouTube for business
- small business growth
- marketing for beginners
If you’re serious about results—not just reach—this is your guide.
Available Editions
| EDITION | Other Format |
| ISBN | 9781642011845 |
| PRICE | $26.99 (USD) |
| PAGES | 376 |
Links
Available on NetGalley
Average rating from 8 members
Featured Reviews
Cassandra M, Reviewer
If you’ve ever felt like social media is a full-time job that somehow still isn’t moving the needle… this book is for you. It’s basically a no-fluff roadmap for how to actually use social media to grow a business — not just post pretty things and hope for the best.
It walks through how to build a real strategy, what kind of content actually performs, how to use video without overcomplicating it, and how to track what’s working so you can stop wasting time. It also dives into ads, influencers, and even AI tools in a way that feels practical — not gimmicky or robotic.
I loved that it covers all the major platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn) but keeps the focus on results, not trends. It’s perfect if you’re tired of random posting, low engagement, and feeling like you’re guessing all the time. This one feels like a business tool, not just a marketing book.
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