DESCRIPTION

In today’s corporate world, success is often measured in spreadsheets, KPIs, and models that promise certainty. Yet history shows a recurring truth: companies collapse when cling to rules and numbers that have lost their meaning.

Breaking the Corporate Paradigm reveals the invisible forces that drive both extraordinary success and catastrophic failure within organizations. Drawing on extensive executive experience—along with management theory, decision science, and real corporate failures—Andrea Boragno uncovers the structural reasons leaders misread reality, even when the numbers look perfect, and shows how they can develop the mindset needed to embrace complexity, challenge false rules, and unlock new opportunities.

Through powerful case studies—Kodak, BlackBerry, Yahoo, Samsung, Canon—and dramatic historical parallels—Nelson at Cape St. Vincent, Columbus’s navigation paradox, Galileo’s recantation—Boragno demonstrates how organizations fall into “double binds,” where every option appears wrong. Only leaders who dare to redefine the field of validity of rules transform uncertainty into a competitive advantage.

This book offers a sharp, inspiring framework for executives who must navigate disruption and win in unfamiliar territory.

ABOUT THE AUTHOR

Andrea Boragno has spent his career at the intersection of leadership, culture, and transformation.

As CEO and Chairman of Alcantara S.p.A., he led one of Italy’s most remarkable industrial turnarounds—turning a niche producer into a global icon of innovation, sustainability, and design excellence.

A pioneer of carbon neutrality and long-term brand strategy, he has worked with global institutions such as the World Bank / Connect4Climate, Earth Day Network, and Venice International University, promoting a vision of business that unites profitability, creativity, and responsibility.

In his current research and writing, Boragno explores the psychology of leadership and the paradoxes of success through what he calls the Rules–Behavior Matrix—a framework connecting management science with human behavior.

His work invites leaders to look beyond metrics and rediscover the essence of value creation: the courage to think differently, to act within uncertainty, and to turn contradictions into new forms of meaning and growth.

For more information, please visit Andrea Boragno’s Wikipedia profile.