Cancer Survival Guide

How to Conquer It and Live a Good Life

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Pub Date 16 Feb 2016 | Archive Date 14 Feb 2016

Description

Prize Winning Book – American Society of Journalists and Authors – Annual Writing Awards
When faced with cancer, timely and educated healthcare decisions are crucial to recovery. Put the odds in your favor with the help of Cancer Survival Guide — the leading manual of its kind, offering the most comprehensive and cutting-edge information on the subject, such as:

• The causes and hidden symptoms of cancer
• How cancer affects the body
• How to choose the right doctor
• Creating a personal healthcare record
• Conventional and alternative treatments
• Physical and emotional coping strategies
• How to navigate life after cancer

Don’t let a cancer diagnosis fill you with feelings of fear, panic, and helplessness. Take back your power with Cancer Survival Guide.
Prize Winning Book – American Society of Journalists and Authors – Annual Writing Awards
When faced with cancer, timely and educated healthcare decisions are crucial to recovery. Put the odds in...

A Note From the Publisher

A guide to understanding, managing and preventing cancer.

A guide to understanding, managing and preventing cancer.


Marketing Plan

MARKETING

EMAIL - 13 separate email campaigns to over 9 million Newsmax subscribers. Call to action for emails will be Barnes & Noble, Amazon and other e-commerce trade accounts. Email will start 3-weeks prior to pub date and end 1-2 weeks after.
NEWSMAX MAGAZINE - Full page ad month of pub date. Call-to-Action will be trade bookstores. Full page bundled offer ad 2-months following pub date. Total reach 300,000 subscribers
NEWSMAX.COM - Combination of banner ads, native links, breaking links, book launch story and title ads beginning 1-day prior to launch and ending 2-week after launch. Total reach 2 million viewers.
TV - Combination of TV author interviews, TV info panel and host reads, 30 second book promos, TV appearances and Bookumentary. Beginning day of launch until 1-2 months after launch. Total reach 1 million viewers.
MARKETING

EMAIL - 13 separate email campaigns to over 9 million Newsmax subscribers. Call to action for emails will be Barnes & Noble, Amazon and other e-commerce trade accounts. Email will start...

Available Editions

EDITION Other Format
ISBN 9781630060145
PRICE $19.95 (USD)

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