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Global Mindset

A Guide for Cross-Cultural Leadership

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Pub Date May 05 2026 | Archive Date Jun 14 2026


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Description

Do you do business internationally, or do you hope to become a leader in a global company? Do you work in an organization with a diverse, multicultural workforce?

Leaders who enter the international arena quickly learn that their usual assumptions, tools, and ways of doing business may not be effective in other countries. They begin to recognize the importance of developing a global mindset to be successful in working at or leading a global organization.

This book will help you understand what it means to have a global mindset, why having one is important, and how to develop one. It’s a toolbox brimming with proven strategies to help you build the skills necessary to become an effective global business leader.

It is a guide for leading a global and multicultural team filled with anecdotes and practical advice based on coauthor Steve McKinney’s decades of experience working with international teams. Global Mindset isn’t preachy—it’s an accessible resource for any leader looking to expand into the international sphere or improve their existing structure. All lessons are backed with lively, real-world case studies. Dive in and grab the skills you need to lead successfully across cultures!

Do you do business internationally, or do you hope to become a leader in a global company? Do you work in an organization with a diverse, multicultural workforce?

Leaders who enter the international...


Advance Praise

“This book is full of helpful strategies and important considerations to get you thinking—I wish I would have had it twelve years ago when I established my first international office. Highly recommend for anyone who does business internationally!”
—Josh Steimle, CEO of the marketing agency MWI and founder of Published Author

“To lead successfully in the global era, a local mindset, a local skill set, and a local MBA don’t cut it. You need a new tool kit, and that tool kit is this book. Steve and Bryan have learned the hard lessons of cross-cultural management so you don’t have to. Read and lead!”
—Andrew Salmon, Asia Editor at The Washington Times

“Global Mindset is a must read for international business people. Success in multicultural business settings isn’t as easy as it may seem—this book will give you new insights and provide strategies to help you succeed. Through my personal business interactions with Steve, I’ve gained great respect and admiration for his expertise and his ability to connect with people. Steve and Bryan are great examples of leading with a global mindset, and this book gives you the opportunity to be mentored by them.”
—David Rodrigo Fernández Esquivel, CEO and cofounder of the Virtual Advisory Board, London, England

“It is a pleasure to now have Steve and Bryan McKinney’s vast experience laid out in Global Mindset, which sheds light on fundamental topics with a blend of cross-cultural research and real-world case studies. In a rapidly changing world, the skills presented herein are more relevant than ever.”
—Heather A. Willoughby, professor at the Graduate School of International Studies, Ewha Womans University, Seoul, Korea

“This book is a powerhouse of theory and case stories, a wizard’s book filled with spells ready for real-life use, and a compass guiding you through cultural differences. An eye-opening treasure trove of knowledge. A truly essential book in today’s world, where cross-cultural understanding is crucial for operating in the ‘global village.’ Thank you for providing insight, theory, and practically usable case stories, all in one!”
—Peter Strandgaard, chief legal officer at FairWind, Netherlands

Global Mindset does an outstanding job of covering the complex world of cross-cultural communications as well as global branding, marketing, and supply chains. For those involved in the global marketplace, this book offers an insightful way of navigating international business issues and concerns in a practical and proactive manner.”
—Bryan E. Hopkins, author of The Art of Legal Risk Management and Legal Risk Management for In-House Counsel and Managers

“To succeed in today’s demanding business world, having a global mindset is now a basic tenet for any manager. I have known Steve McKinney for nearly thirty years, and his insight and knowledge on this topic is second to none. I highly recommend reading and adhering to his insights.”
—Brad Buckwalter, board member at SK Shieldus

Global Mindset is an essential resource for leaders navigating today’s globalized world. In a time when business seamlessly transcends borders, this insightful guide serves as a compass for mastering cross-cultural leadership. Drawing from rich personal experiences, real-world examples, and practical case studies, the authors demonstrate how cultural awareness can transform potential conflicts into opportunities for synergy. Beyond explaining the significance of a global mindset, the book offers actionable strategies to build trust, enhance communication, and drive innovation across cultural divides.”
—Sean Garrick, head of the Yongsan International School of Seoul

“Global Mindset is an indispensable resource for thriving as an impactful cross-cultural leader. Steve and Bryan McKinney masterfully distill decades of international experience into actionable principles, technical expertise, and engaging real-world case studies. This book equips readers to become trust builders, effective communicators, and innovative problem solvers in our interconnected global landscape.”
—Michael K. Chin, regional chair of the Asia Pacific Virtual Advisory Board

“In a highly globalized world, developing a global mindset brings unique opportunities and challenges that grow us as individuals. Steve and Bryan have written a clear, practical introduction to the benefits and realities of intercultural leadership based on deep knowledge of the topic. An invaluable addition to your business tool kit!”
—Alanna Clegg, global strategy advisor

“Whether you are contemplating entering international business or already have a few years of overseas experience, you would do well to pick up this book. Steve and Bryan McKinney have distilled into words what it takes to be successful in this arena.”
—Eric Thorpe, founding and managing partner of Edge Communications, Seoul, Korea

“Steve’s upbeat and engaging personality, which makes every project he touches a success, is reflected in the accessible and impactful writing of this book. As an accomplished tenor and conductor, Steve understands the power of harmonizing diverse elements to create a unified whole. He and Bryan have demystified the concept of a global mindset, providing leaders with a clear road map to building culturally intelligent teams and fostering international collaboration. Much like how the blending of a choir can bridge emotional divides, this book harmonizes diverse cultural perspectives into a unified approach. This is a must-read for anyone seeking to lead effectively across cultures.”
—Dr. Ryan Goessl, CEO of Korea Concert Tours; music link and artistic director at Camarata Music

“I wholeheartedly endorse Steve and Bryan McKinney’s latest book as a must-read for anyone aspiring to step onto the global stage. This book offers a no-nonsense approach, packed with genuine, proven tips and insights that are essential for young, globally minded individuals and seasoned professionals taking on greater responsibilities beyond their home markets. Their insights are impressive and invaluable for anyone looking to thrive in a global environment. This is undoubtedly one of the best books I have encountered on the subject. I only wish I had it in hand years ago as I embarked on my own global journey!”
—David Houser, global CRO, EVP, advisor, investor, and fractional executive

Global Mindset is a powerful, practical guide for busy professionals who may have little international experience but recognize the need to lead with clarity, empathy, and confidence. Drawing on decades of hands-on global leadership, Steve and Bryan McKinney offer a road map that’s both deeply human and immediately actionable. This book will change how you think, lead, and succeed in a globalized world.”
—Michael Sneddon, international entrepreneur and CEO at JSK Therapeutics

“Few books marry elegance and pragmatism as effortlessly as Global Mindset. Its insights into cross-cultural leadership and global strategy come with the gravitas of hard-won experience, offering a blueprint that is both urbane in wisdom and razor-sharp in delivering strategic value.”
—Brian M. Harris, independent director at LOTTE Hotels & Resorts; president of USO South Korea

“There are many misconceptions about the challenges in establishing and leading the development of international offices, and not much has been written about this in general. It is refreshing to see this new book that presents a tool kit for the aspiring leader looking to step boldly into the challenges presented. Having had this experience myself, I can say that this book is a must-read for such leaders.”
—John Walker AM, chairman at Eastpoint Partners

“Having known Steve and Bryan for over two decades, I’ve witnessed their deep understanding of the global business landscape firsthand. This book isn’t just theory; it’s a practical tool kit forged from years of real-world experience. Their insights on developing a global mindset are invaluable in today’s complex, interconnected world. This book is a must-read for any leader serious about navigating the future.”
—Scott Oleson, Deloitte Korea partner

“The skill set laid out in Global Mindset is crucial to success in today’s interconnected world, driving as it does progress in both business and society. This comprehensive and practical book should be essential reading for all those who work with or who have plans to work with people all over the world.”
—Michael Jenkins, CEO of Expert Humans, partner at Future Work Forum, and author of Expert Humans and Toxic Humans

“This book is full of helpful strategies and important considerations to get you thinking—I wish I would have had it twelve years ago when I established my first international office. Highly...


Available Editions

EDITION Hardcover
ISBN 9798891389793
PRICE $32.00 (USD)
PAGES 224

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