Impossible to Ignore

Creating Memorable Content to Influence Decisions

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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science

Audiences forget up to 90% of what...

Advance Praise

“If you want to evangelize and enchant people, you must influence their memories. This book shows you how to do it.” ―Guy Kawasaki, bestselling author of Enchantment

“Carmen Simon has broken the mold...

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National Broadcast, Print, Radio, and Online Publicity

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