The Essence of Buddha
The Path to Enlightenment
by Ryuho Okawa
This title was previously available on NetGalley and is now archived.
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Pub Date Oct 01 2016 | Archive Date Jun 07 2018
Description
The fundamental tenets of the Buddhist understanding of life, such as The Eightfold Path, The Six Paramitas and the Laws of Causality, are clearly explained in modern and accessible terms, along with the need for self-reflection, the nature of karma and reincarnation, and other teachings of the Buddha.
Enlightenment is a potential achievement for every sentient being. The path towards it is an expansion of consciousness, moving from material concerns to an increased awareness of the unseen spiritual reality. This, and the practice of a love that gives, rather than just expecting to be loved, is the only path to happiness, and a better world.
Marketing Plan
- Publishing Industry Trade Press Advertizing including PW.
- Commercial, Public and Internet radio Interviews and giveaway programs in the top 30 markets in the United states.
- 5,000 press releases to print and online journalists throughout the country in general consumer, religious and spiritual publications.
- Pitch to top 100 city newspapers, magazines, wire services and columnists at standalone online magazines and .com's associated with existing print publications and bloggers in the spiritual and religious space.
- Targeted PR Newswire campaign.
- Targeted online marketing campaign for Facebook, Twitter, and Goodreads.
- Targeted online advertising based on keyword research.
- Targeted ARC and final book review mailings.
- OkawaBooks.com website campaign.
- Co-op available.
Available Editions
| EDITION | Paperback |
| ISBN | 9781942125068 |
| PRICE | $14.95 (USD) |
Featured Reviews
Kathy F, Reviewer
Good introduction to the tenets of Buddhism. I have admired the philosophy, sayings, and practices of Buddhism for several years and was pleased to find this easy to understand explanation of its beliefs. I appreciate that the author distinguishes between Buddhism as a religion and as a practice, noting that it is possible to embrace the practice of Buddhism to enhance your life without taking it on as a religion.
Many thanks to NetGalley and IRH Press for allowing me to read and review an e-ARC of this book.
Kirsten D, Reviewer
This was a really understandable introduction to Buddhism.
The introduction was really enlightening - and I appreciate that the author shows the differences between the religion and the practice.
Thank you NetGalley
Cozy Book R, Reviewer
A very contemporary modern teaching of Buddhism and its tenets. I found this a excellent guide to the different aspects of Buddhism and the teachings. As one who practices Buddhism I embrace this book as part of my regular daily teachings. This is a excellent guide for a beginner, someone doing research and those of us that embrace Buddhism. Very highly recommend this book for any level of student of Buddhism.
Thank you with gratitude for the ARC which did not influence my review.
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