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book cover for The Essence of Buddha

The Essence of Buddha

The Path to Enlightenment

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Pub Date Oct 01 2016 | Archive Date Jun 07 2018

IRH Press | Okawa Books


Description

The Essence of Buddha offers a contemporary interpretation of the way to enlightenment in simple and easy words, written by a highly revered Japanese spiritual leader, Ryuho Okawa. The fundamental tenets of the Buddhist understanding of life, such as the Eightfold Path, the Six Paramitas and the Laws of Causality are clearly explained in modern and accessible terms, along with the need for self-reflection, the nature of karma, the truth of reincarnation, and other teachings of the Buddha. The path towards enlightenment is an expansion of consciousness, moving from material concerns to an increased awareness of the unseen spiritual reality. This book will be a concise guidebook for beginners to adepts as a path to happiness through self-growth and contributing towards a better world.

Contents:

The Journey to Enlightenment
The Eightfold Path
The Six Paramitas
The Concept of the Void
The Laws of Causality
The Philosophy of Human Perfection

The Essence of Buddha offers a contemporary interpretation of the way to enlightenment in simple and easy words, written by a highly revered Japanese spiritual leader, Ryuho Okawa. The fundamental...


Marketing Plan

- National Print Magazine Advertising Campaign including tricycle.
- Publishing Industry Trade Press Advertizing including PW.
- Commercial, Public and Internet radio Interviews and giveaway programs in the top 30 markets in the United states.
- 5,000 press releases to print and online journalists throughout the country in general consumer, religious and spiritual publications.
- Pitch to top 100 city newspapers, magazines, wire services and columnists at standalone online magazines and .com's associated with existing print publications and bloggers in the spiritual and religious space.
- Targeted PR Newswire campaign.
- Targeted online marketing campaign for Facebook, Twitter, and Goodreads.
- Targeted online advertising based on keyword research.
- Targeted ARC and final book review mailings.
- OkawaBooks.com website campaign.
- Co-op available.

- National Print Magazine Advertising Campaign including tricycle.
- Publishing Industry Trade Press Advertizing including PW.
- Commercial, Public and Internet radio Interviews and giveaway programs...


Available Editions

EDITION Other Format
ISBN 9781942125068
PRICE $14.95 (USD)

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