Pub Date 01 Oct 2016
This title was previously available on NetGalley and is now archived.
Description
The Essence of Buddha is about living life with meaning and purpose. It offers a contemporary interpretation of the way to enlightenment, written by highly revered spiritual leader.
The fundamental tenets of the Buddhist understanding of life, such as The Eightfold Path, The Six Paramitas and the Laws of Causality, are clearly explained in modern and accessible terms, along with the need for self-reflection, the nature of karma and reincarnation, and other teachings of the Buddha.
Enlightenment is a potential achievement for every sentient being. The path towards it is an expansion of consciousness, moving from material concerns to an increased awareness of the unseen spiritual reality. This, and the practice of a love that gives, rather than just expecting to be loved, is the only path to happiness, and a better world.
The fundamental tenets of the Buddhist understanding of life, such as The Eightfold Path, The Six Paramitas and the Laws of Causality, are clearly explained in modern and accessible terms, along with the need for self-reflection, the nature of karma and reincarnation, and other teachings of the Buddha.
Enlightenment is a potential achievement for every sentient being. The path towards it is an expansion of consciousness, moving from material concerns to an increased awareness of the unseen spiritual reality. This, and the practice of a love that gives, rather than just expecting to be loved, is the only path to happiness, and a better world.
The Essence of Buddha is about living life with meaning and purpose. It offers a contemporary interpretation of the way to enlightenment, written by highly revered spiritual leader.
The fundamental...
The fundamental...
Description
The Essence of Buddha is about living life with meaning and purpose. It offers a contemporary interpretation of the way to enlightenment, written by highly revered spiritual leader.
The fundamental tenets of the Buddhist understanding of life, such as The Eightfold Path, The Six Paramitas and the Laws of Causality, are clearly explained in modern and accessible terms, along with the need for self-reflection, the nature of karma and reincarnation, and other teachings of the Buddha.
Enlightenment is a potential achievement for every sentient being. The path towards it is an expansion of consciousness, moving from material concerns to an increased awareness of the unseen spiritual reality. This, and the practice of a love that gives, rather than just expecting to be loved, is the only path to happiness, and a better world.
The fundamental tenets of the Buddhist understanding of life, such as The Eightfold Path, The Six Paramitas and the Laws of Causality, are clearly explained in modern and accessible terms, along with the need for self-reflection, the nature of karma and reincarnation, and other teachings of the Buddha.
Enlightenment is a potential achievement for every sentient being. The path towards it is an expansion of consciousness, moving from material concerns to an increased awareness of the unseen spiritual reality. This, and the practice of a love that gives, rather than just expecting to be loved, is the only path to happiness, and a better world.
Marketing Plan
- National Print Magazine Advertising Campaign including tricycle.
- Publishing Industry Trade Press Advertizing including PW.
- Commercial, Public and Internet radio Interviews and giveaway programs in the top 30 markets in the United states.
- 5,000 press releases to print and online journalists throughout the country in general consumer, religious and spiritual publications.
- Pitch to top 100 city newspapers, magazines, wire services and columnists at standalone online magazines and .com's associated with existing print publications and bloggers in the spiritual and religious space.
- Targeted PR Newswire campaign.
- Targeted online marketing campaign for Facebook, Twitter, and Goodreads.
- Targeted online advertising based on keyword research.
- Targeted ARC and final book review mailings.
- OkawaBooks.com website campaign.
- Co-op available.
- Publishing Industry Trade Press Advertizing including PW.
- Commercial, Public and Internet radio Interviews and giveaway programs in the top 30 markets in the United states.
- 5,000 press releases to print and online journalists throughout the country in general consumer, religious and spiritual publications.
- Pitch to top 100 city newspapers, magazines, wire services and columnists at standalone online magazines and .com's associated with existing print publications and bloggers in the spiritual and religious space.
- Targeted PR Newswire campaign.
- Targeted online marketing campaign for Facebook, Twitter, and Goodreads.
- Targeted online advertising based on keyword research.
- Targeted ARC and final book review mailings.
- OkawaBooks.com website campaign.
- Co-op available.
- National Print Magazine Advertising Campaign including tricycle.
- Publishing Industry Trade Press Advertizing including PW.
- Commercial, Public and Internet radio Interviews and giveaway programs...
Marketing Plan
- National Print Magazine Advertising Campaign including tricycle.
- Publishing Industry Trade Press Advertizing including PW.
- Commercial, Public and Internet radio Interviews and giveaway programs in the top 30 markets in the United states.
- 5,000 press releases to print and online journalists throughout the country in general consumer, religious and spiritual publications.
- Pitch to top 100 city newspapers, magazines, wire services and columnists at standalone online magazines and .com's associated with existing print publications and bloggers in the spiritual and religious space.
- Targeted PR Newswire campaign.
- Targeted online marketing campaign for Facebook, Twitter, and Goodreads.
- Targeted online advertising based on keyword research.
- Targeted ARC and final book review mailings.
- OkawaBooks.com website campaign.
- Co-op available.
- Publishing Industry Trade Press Advertizing including PW.
- Commercial, Public and Internet radio Interviews and giveaway programs in the top 30 markets in the United states.
- 5,000 press releases to print and online journalists throughout the country in general consumer, religious and spiritual publications.
- Pitch to top 100 city newspapers, magazines, wire services and columnists at standalone online magazines and .com's associated with existing print publications and bloggers in the spiritual and religious space.
- Targeted PR Newswire campaign.
- Targeted online marketing campaign for Facebook, Twitter, and Goodreads.
- Targeted online advertising based on keyword research.
- Targeted ARC and final book review mailings.
- OkawaBooks.com website campaign.
- Co-op available.
Available Editions
| EDITION | Paperback |
| ISBN | 9781942125068 |
| PRICE | $14.95 (USD) |
Featured Reviews
Kathy F, Reviewer
|
Recommends This Book
Maybe
|
|
Good introduction to the tenets of Buddhism. I have admired the philosophy, sayings, and practices of Buddhism for several years and was pleased to find this easy to understand explanation of its beliefs. I appreciate that the author distinguishes between Buddhism as a religion and as a practice, noting that it is possible to embrace the practice of Buddhism to enhance your life without taking it on as a religion. Many thanks to NetGalley and IRH Press for allowing me to read and review an e-ARC of this book. |
Recommends This Book
Maybe
|
Gina F, Reviewer
|
Recommends This Book
Not set
|
|
This book is a lovely place to start for anyone that is interested in Buddha or learning about Buddhism. Easy to read and translated into contemporary language by world teacher and lecturer, Ryuho Okawa, you will learn about the early years and history of the man that would be known as The Buddha. The struggles and triumphs that eventually brought him to enlightenment. After giving us a good background on the master, the author guides us through the Eightfold Path of dharma or "right action". This is an important and basic tenet of Buddhism and was explained in Buddha's first sermon after he obtained enlightenment. The Six Paramitas (Perfections) are covered as well as the laws of karma (cause and effect), astral realms and entering of the Void ...the state of life after death and preparation for reincarnation and more. This book is valuable as a guide to living consciously and fully. It doesn't attempt to convert you or "sell" you a certain dogma, instead it serves as a reminder that we are all connected deeply at Source. This book is well suited for beginners and those new to Eastern Religion and Buddhism. |
Recommends This Book
Not set
|
Kirsten D, Reviewer
|
Recommends This Book
Yes
|
|
This was a really understandable introduction to Buddhism. The introduction was really enlightening - and I appreciate that the author shows the differences between the religion and the practice. Thank you NetGalley |
Recommends This Book
Yes
|
Cozy Cat R, Reviewer
|
Recommends This Book
Strongly
|
|
A very contemporary modern teaching of Buddhism and its tenets. I found this a excellent guide to the different aspects of Buddhism and the teachings. As one who practices Buddhism I embrace this book as part of my regular daily teachings. This is a excellent guide for a beginner, someone doing research and those of us that embrace Buddhism. Very highly recommend this book for any level of student of Buddhism. Thank you with gratitude for the ARC which did not influence my review. |
Recommends This Book
Strongly
|
Jeni B, Reviewer
|
Recommends This Book
Strongly
|
|
The Essence of Buddha was a captivating read. It showed me many new spiritual avenues and guidance under the reference to Buddhism and how I have the choice to live a meaningful and happier life. One does not need to believe nor worship the Buddha to gain a wonderful experience of reading. |
Recommends This Book
Strongly
|
Additional Information
Available Editions
| EDITION | Paperback |
| ISBN | 9781942125068 |
| PRICE | $14.95 (USD) |
Featured Reviews
Kathy F, Reviewer
|
Recommends This Book
Maybe
|
|
Good introduction to the tenets of Buddhism. I have admired the philosophy, sayings, and practices of Buddhism for several years and was pleased to find this easy to understand explanation of its beliefs. I appreciate that the author distinguishes between Buddhism as a religion and as a practice, noting that it is possible to embrace the practice of Buddhism to enhance your life without taking it on as a religion. Many thanks to NetGalley and IRH Press for allowing me to read and review an e-ARC of this book. |
Recommends This Book
Maybe
|
Gina F, Reviewer
|
Recommends This Book
Not set
|
|
This book is a lovely place to start for anyone that is interested in Buddha or learning about Buddhism. Easy to read and translated into contemporary language by world teacher and lecturer, Ryuho Okawa, you will learn about the early years and history of the man that would be known as The Buddha. The struggles and triumphs that eventually brought him to enlightenment. After giving us a good background on the master, the author guides us through the Eightfold Path of dharma or "right action". This is an important and basic tenet of Buddhism and was explained in Buddha's first sermon after he obtained enlightenment. The Six Paramitas (Perfections) are covered as well as the laws of karma (cause and effect), astral realms and entering of the Void ...the state of life after death and preparation for reincarnation and more. This book is valuable as a guide to living consciously and fully. It doesn't attempt to convert you or "sell" you a certain dogma, instead it serves as a reminder that we are all connected deeply at Source. This book is well suited for beginners and those new to Eastern Religion and Buddhism. |
Recommends This Book
Not set
|
Kirsten D, Reviewer
|
Recommends This Book
Yes
|
|
This was a really understandable introduction to Buddhism. The introduction was really enlightening - and I appreciate that the author shows the differences between the religion and the practice. Thank you NetGalley |
Recommends This Book
Yes
|
Cozy Cat R, Reviewer
|
Recommends This Book
Strongly
|
|
A very contemporary modern teaching of Buddhism and its tenets. I found this a excellent guide to the different aspects of Buddhism and the teachings. As one who practices Buddhism I embrace this book as part of my regular daily teachings. This is a excellent guide for a beginner, someone doing research and those of us that embrace Buddhism. Very highly recommend this book for any level of student of Buddhism. Thank you with gratitude for the ARC which did not influence my review. |
Recommends This Book
Strongly
|
Jeni B, Reviewer
|
Recommends This Book
Strongly
|
|
The Essence of Buddha was a captivating read. It showed me many new spiritual avenues and guidance under the reference to Buddhism and how I have the choice to live a meaningful and happier life. One does not need to believe nor worship the Buddha to gain a wonderful experience of reading. |
Recommends This Book
Strongly
|
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