How We Eat with Our Eyes and Think with Our Stomach
The Hidden Influences That Shape Your Eating Habits
by Melanie Mühl; Diana von Kopp
Pub Date 01 Nov 2017
Outsmart Your Impulses and Eat Better
A Belgian chocolate cake topped with a velvety homemade mousse catches your eye on the menu. The next thing you know, you’ve ordered it—despite the hefty price. But do you know why?
Through over 40 compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings—from the size and color of your plate, to the placement of products in a supermarket, to the order in which you sit when out with friends.
And the chocolate cake? Would you believe research shows that regional descriptions (Belgian!) and emotive, sensory language (homemade! velvety!) subtly affect your appetite? Know what and why you eat, when and how you do—before you next sit down to dine!
“Journalist Muhl and psychologist von Kopp use behavioral psychology, biology, and neuroscience to uncover how our decisions about food are made.”—Publishers Weekly
“These essays are not only easy and amusing, they are also scientifically supported by appropriate studies and enriched with expert opinions. All this makes reading a pleasure.”—MIT Technology Review (Germany)
“This book offers an exciting new approach. There are many nutritional advisors, but Melanie Mühl has succeeded in accomplishing something that no one has ever done before—brain research into what we actually eat and why. It’s great fun to read.”
—Markus Lanz, ZDF (Germany)
“Extremely refreshing reading that makes you think.”—Brigitte
“Melanie Mühl and Diana von Kopp are up to date on a wide range of scientific studies, of which they talk vividly, amusingly and with pragmatic skepticism. They supply ready ammunition for your next debate at the dining table.”—Der Tagesspiegel (The Daily Mirror, Berlin News)