“Journalist Muhl and psychologist von Kopp use behavioral psychology, biology, and neuroscience to uncover how our decisions about food are made.”—Publishers Weekly

“These essays are not only easy and amusing, they are also scientifically supported by appropriate studies and enriched with expert opinions. All this makes reading a pleasure.”—MIT Technology Review (Germany)

“This book offers an exciting new approach. There are many nutritional advisors, but Melanie Mühl has succeeded in accomplishing something that no one has ever done before—brain research into what we actually eat and why. It’s great fun to read.” 
—Markus Lanz, ZDF (Germany)

“Extremely refreshing reading that makes you think.”—Brigitte

“Melanie Mühl and Diana von Kopp are up to date on a wide range of scientific studies, of which they talk vividly, amusingly and with pragmatic skepticism. They supply ready ammunition for your next debate at the dining table.”—Der Tagesspiegel (The Daily Mirror, Berlin News)