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The Flexible Vegetarian: Flexitarian recipes to cook with or without meat and fish

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Pub Date Sep 26 2017 | Archive Date Oct 24 2017


Description

Whether you’re an occasional meat-eater, a vegetarian who needs to cook for meat-eaters, or even a dedicated veggie, you’ll find something for you in this book filled with delicious and practical flexitarian recipes.

With recipes for every lifestyle from celebrated chef Jo Pratt, choose between cooking each recipe as a completely vegetarian dish, or select to add one of the simple meat, chicken or fish additions, making them suitable for meat-free days and meat-eaters alike.

From spiced poke to peashoot and asparagus gnudi, the range of international recipes spans the globe and are all quick, simple, well-balanced and packed with protein. As well as easy meat and fish additions and hacks for each vegetarian recipe, this original cookbook shows you how to ace a handful of classic recipes, from the perfect roast chicken, to the perfectly cooked fish fillet.

With beautiful photograph illustrations, this sumptuous book is a must-have for any modern kitchen. For both health, eco and sustainability reasons, there has never been a better time to join the growing flexitarianism movement and expand your culinary skills.

"Wonderfully versatile and tasty recipes you can choose to cook with or without meat or fish, to suit your companions, mood and budget." 
Peter Gordon

"As the owner of a veggie restaurant for the last 27 years I've seen fads and trends come and go. Jo's book tackles every possibility in a fun, informed and tasty way. Wish I'd written it." Simon Rimmer
Whether you’re an occasional meat-eater, a vegetarian who needs to cook for meat-eaters, or even a dedicated veggie, you’ll find something for you in this book filled with delicious and practical...

Marketing Plan

Campaign Focus:  The Flexible Vegetarian’s beautiful and tasty dishes offer two solutions: they can be served as completely vegetarian meals, or with the addition of a simple meat, chicken or fish recipe, making them suitable for meat-free days and meat-eaters alike.

Key Selling Points:

· Author is well-known in the UK food space and regular media contributor

· Flexitarian-ism is growing as consumers discover health and environmental ramifications of eating meat

· Unique recipes offer “hacks” for adding fish or meat (like Sarah Copeland’s book Feast)

· Author is the executive chef of award-winning restaurant The Gorgeous Kitchen (UK)

Publicity/Media:

· Longlead pitch to targeted print magazines: Bon Appetit, CleanEating, Food & Wine,

Real Simple, Vegetarian Times, Vegan Life, Vegetarian Today, Yoga Journal

· Review copy push to food editors at top nat’l newsprint

· Review copy push to top online food and wellness sites: Health.com, Self, Shape,SplendidTable.com, VegNews, Vogue.com

Campaign Focus: The Flexible Vegetarian’s beautiful and tasty dishes offer two solutions: they can be served as completely vegetarian meals, or with the addition of a simple meat, chicken or fish...


Available Editions

EDITION Other Format
ISBN 9780711239043
PRICE $35.00 (USD)
PAGES 192

Average rating from 26 members


Featured Reviews

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A superb cookbook suitable for both vegetarians and meat eaters alike.
I have been a vegetarian for nearly 25 years, my family however are avid meat eaters (pig and chicken being their favourite). Cooking separate meals is always a pain, and to be honest, they don't always like my meal choice. So it is refreshing to find a vegetarian recipe book with advice on how to make it suitable for meat eaters. The photographs in this book look truly mouthwatering and had the desired effect of making me want to try them all. There are some unique and completely new to me dishes to cook along with some fantastic takes on traditional meals that I know I'm going to enjoy cooking and eating. Prior to writing this review I have tried 3 dishes and I also have plans to cook more later in the week. A few of the ingredients are not my norm, so a shopping trip is on the cards in the near future. A fantastic recipe book for vegetarians and meat eaters alike. I received an advanced copy of this book from the publisher via NetGalley in exchange for an honest review

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I liked this book for many reason, but mostly because the recipes are clear, well explained and it also gave me options if I don't want them to be completely vegetarian!

Questo libro mi é piaciuto per molti motivi, ma fondamentalmente perché le ricette sono spiegate bene, utilizza ingredienti "normali" e soprattutto fornisce un'alternativa al lettore che preferisce inserire anche proteine animali!

THANKS TO NETGALLEY FOR THE PREVIEW!

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When I started reading this book I thought it would suit someone cooking for children. The more I delved into it, the more I realised that the recipes had validity and would make a lovely reference. The beauty of the recipes is that the ingredients are readily available. The instructions are clear and would be simple enough for the beginner cook to follow.

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wonderful recipes for flexible vegetarians. Each recipe were clearly explained........

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This book contained all vegetarian recipes but gives readers the option to add meat at the end of each recipe which I really enjoyed. Jeff and I are working on a more vegetarian diet so this book had several great recipes we want to try while still giving us the option of adding a protein that will pair well with the meal. Personally, I don’t enjoy mushrooms and there several recipes in this book that call heavily for them so that is a downside for me as I won’t be trying those meals, but I know they're a great substitute for meat in vegetarian recipes. I'm excited to try out the books suggestions for cooking tofu and has several soups (like cauliflower cream cheese soup) that will be great to try as it starts to get colder out. The book contained beautiful photographs throughout and I loved that the author included proper ways to cook different types of meat in the back of the book as a just-in-case!

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A well put together cookbook offering both vegetarian and meat options. I liked it because it was straight forward and the recipes were things I would make.

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Loads of really useful recipes in this book - especially when you’re not quite the whole vegetarian that your husband/wife/partner has turned into! Not particularly difficult to find the ingredients but give some delicious and quirky ideas for easy weeknight meals and some amazing soups for a weekend. I keep coming back to this book for inspiration!

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I loved this ARC from NetGalley. Although I read it after Hurricane Maria ravaged my island, I look forward to a time when there is food available in the supermarkets so that I may try the dozens of recipes that captured my eye.

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I have bought several of Jo Pratt’s cookery books, and found them practical and enjoyable. This one is no exception. The recipes are easy to follow and mouthwatering. I very much like her suggestions for adapting the vegetarian recipes to suit meat eaters, though, in my experience most people nowadays are more than happy with the vegetarian version. This is a well thought out and practical book with recipes to suit all tastes and occasions. I would recommend it very highly.

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A great cookbook if you're looking to step more into the world of vegetarian dining, but aren't ready to commit to switching over completely. You're given vegetarian recipes and flexible alternatives to make them non-vegetarian on each page. So if you're wanting a vegetarian dish or not feeling that way for dinner tonight you can still pick something delicious from this cookbook.

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Approachable recipes that veggie and meat lover alike will love to make. This will be a great book for people who have family members who are meat free

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I really like books like this, offering approachable recipes with a vegetarian focus. Many of the dishes are familiar, with small twists on the way I might make it: shaksuka, sweet potato-bean tacos, vegetable soups. I was pleased to find some beautiful and creative use of paneer, turmeric, celery root, barley, and other ingredients I like but tend to use the same way over and over.

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The Flexible Vegetarian is beautifully illustrated and probably a great addition to anyone's library.
The recipes are easy to follow and work well.
I like the idea of giving options. Because while I like the occasional vegetarian dish, I also do like eating meat.
But then I also have several vegetarian friends. This book it for all home cooks in my situation.
Great alternative to the usual usual veg.

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A fantastic premise for a cookbook, The Flexible Vegetarian appreciates those of us who aren't strictly vegetarian or vegan. Amazing recipes that my whole, varied family enjoyed. The illustrations are absolutely gorgeous and the accompanying writing is entertaining, engaging, funny and realistic. Perfect for busy families, those looking for healthy recipes and the Vegetarian-ish folks out there! If you're a Meatless-Monday person, this book is for you!

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I liked the style of this book a lot. The photography and design is contemporary and elegant, a beautiful book.

The recipes were excellent, a great idea to make recipes that can be adapted to suit all needs. The store cupboard section was well thought out and provided me some handy ideas of ways to add taste to recipes already make. The variety of recipes is good, some classics and some creative use of ingredients.

A good staple recipe book, that I could imagine keeping on the shelf to be delved into time after time.  

This book was provided by NetGalley in exchange for my honest review of it.

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