The Flexible Vegetarian: Flexitarian recipes to cook with or without meat and fish
by Jo Pratt
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Pub Date Sep 26 2017 | Archive Date Oct 24 2017
Quarto Publishing Group - Frances Lincoln | White Lion Publishing
Description
With recipes for every lifestyle from celebrated chef Jo Pratt, choose between cooking each recipe as a completely vegetarian dish, or select to add one of the simple meat, chicken or fish additions, making them suitable for meat-free days and meat-eaters alike.
From spiced poke to peashoot and asparagus gnudi, the range of international recipes spans the globe and are all quick, simple, well-balanced and packed with protein. As well as easy meat and fish additions and hacks for each vegetarian recipe, this original cookbook shows you how to ace a handful of classic recipes, from the perfect roast chicken, to the perfectly cooked fish fillet.
With beautiful photograph illustrations, this sumptuous book is a must-have for any modern kitchen. For both health, eco and sustainability reasons, there has never been a better time to join the growing flexitarianism movement and expand your culinary skills.
"Wonderfully versatile and tasty recipes you can choose to cook with or without meat or fish, to suit your companions, mood and budget."
Peter Gordon
"As the owner of a veggie restaurant for the last 27 years I've seen fads and trends come and go. Jo's book tackles every possibility in a fun, informed and tasty way. Wish I'd written it." Simon Rimmer
Marketing Plan
Campaign Focus: The Flexible Vegetarian’s beautiful and tasty dishes offer two solutions: they can be served as completely vegetarian meals, or with the addition of a simple meat, chicken or fish recipe, making them suitable for meat-free days and meat-eaters alike.
Key Selling Points:
· Author is well-known in the UK food space and regular media contributor
· Flexitarian-ism is growing as consumers discover health and environmental ramifications of eating meat
· Unique recipes offer “hacks” for adding fish or meat (like Sarah Copeland’s book Feast)
· Author is the executive chef of award-winning restaurant The Gorgeous Kitchen (UK)
Publicity/Media:
· Longlead pitch to targeted print magazines: Bon Appetit, CleanEating, Food & Wine,
Real Simple, Vegetarian Times, Vegan Life, Vegetarian Today, Yoga Journal
· Review copy push to food editors at top nat’l newsprint
· Review copy push to top online food and wellness sites: Health.com, Self, Shape,SplendidTable.com, VegNews, Vogue.com
Available Editions
| EDITION | Other Format |
| ISBN | 9780711239043 |
| PRICE | $35.00 (USD) |
| PAGES | 192 |
Average rating from 33 members
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