The Natural Baker
A new way to bake using the best natural ingredients
by Henrietta Inman
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Pub Date Mar 22 2018 | Archive Date May 15 2018
Quarto Publishing Group - Jacqui Small | Jacqui Small
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Description
'A book brimful of things I want to make. Henrietta is my kind of baker, creating cakes and bakes as nourishing as they are delicious. This how we want to bake now.'
Anna Jones, author of The Modern Cook's Year
Taking in every occasion from breakfast right through to supper and dessert, with plenty of joyous cakes, breads, brownies and biscuits along the way, it is full of unique bakes that are actually good for you.
While some of the recipes are gluten-free, refined sugar-free and/or dairy-free, this book focuses on the natural goodness of the ingredients Henrietta chooses and offers a naturally healthier option to most baking books.
Fresh produce, seasonal heritage fruit and vegetables will be given the chance to sing rather than being masked by too much sugar. The end results will taste amazing and do you good too!
'There are very few cookbooks that illustrate reliable methods of showcasing and elevating wholegrain flours as well as Henrietta's. Her recipes are inventive, elegant and truly flavourful.'
Amy Chaplin, author of At Home in the Whole Food Kitchen.
Marketing Plan
Campaign Focus:
Whole food baking at its best—from London’s popular Hen’s Clean Cakes bakery
Key Selling Points:
A gorgeous cookbook for the whole food kitchen with over 80 sweet and savory delicious recipes
Henrietta’s creative recipes call for natural, wholesome and wholegrain ingredients
Some gluten-free, refined sugar-free, and diary-free recipes
All recipes focus on fresh and seasonal ingredients
Fully illustrated throughout
Key Campaign Activity
Longlead pitch to print magazines
Review copy pitch to top food editors at nat’l dailies
Facebook/Instagam targeted ad campaign
Pre-publication:
Giveaways at Goodreads, Eat Your Books, TASTE
Trade:
Review copy to Forward, Library Journal, Publishers Weekly, Shelf Awareness
Retail:
- n/a
Consumer:
Promotion outreach to top food sites; Brit & Co, Delish, Epicurious, Food.com, Food52, FoodNetwork, HuffPost-Food, TheKitchn, SeriousEats, TasteofHome, Yummly
Review copy push to top lifestyle sites: Cosmo, goop, Health, MindBodyGreen, Mother Earth News, Oh She Glows, Self, Shape, Vogue, WellnessMama
Targeted Facebook/Instagram ad campaign
Book trailer at QuartoKnows and social platforms
Publicity/Media:
Longlead push to top food and lifestyle magazines: Baked from Scratch, Clean Eating, Eating Well, Food & Wine, Martha Stewart Living, O the Oprah Magazine, Organic Life, Real Simple
Review copy push to food editors at nat’l newsprint, including Boston Globe, Chicago Times, Globe and Mail, Los Angeles Times, New York Times, Wall Street Journal, Washington Post, Vancouver Sun
Available Editions
| EDITION | Other Format |
| ISBN | 9781911127307 |
| PRICE | $30.00 (USD) |
Average rating from 42 members
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