Campaign Focus:
London chef shares novel Asian fusion cuisine based on Japanese healthy home grilling and sustainable ingredients
 
Key Selling Points:
Yakitori-inspired recipes from London’s Kensington restaurant, Sushi and Robata
Robata is ‘fireside cooking’, Japanese style barbecued meat, fish and vegetables skewered and slow cooked to perfection
By a London chef trained in Tokyo, co-founder of Feng Sushi and Sushi and Robata, who has cooked at the James Beard House, and author of Simple Japanese
 
Key Campaign Activity
Longlead feature pitch to top food magazines
Review pitch to national print dailies
Feature pitch to top food sites and blogs
 
Pre-publication:
Giveaway at Eat Your Books, TASTE
Goodreads giveaway
 
Trade:
Review copies to Library Journal, Publishers Weekly, Shelf Awareness

Retail:

Consumer:
Video at QuartoKnows

Publicity/Media:
Longlead feature pitch to Bon Appetite, Cook’s Illustrated, Fine Cooking, Food Network Magazine, Food & Wine, Real Simple, Redbook, Sunset Magazine
Review copy push to top national newsprint food editors: Boston Globe, Chicago Tribune, Dallas Morning News, Los Angeles Times, Miami Herald, New York Times, San Francisco Chronicle, Wall Street Journal, Washington Post
Review copy push to top food and lifestyle sites: Buzzfeed, Eater, Epicurious, Food52, Food Republic, HuffPost, Leite’s Culinaria, theKitchen, SeriousEats, Yahoo Food, Yummly