Campaign Focus:
 
Join "automotive archeologist" Ryan Brutt as he searches for American muscle cars lost to time in barns, abandoned buildings, decrepit garages, even overgrown backyards!
 
Key Selling Points:

• Across 7 volumes Motorbooks “in the barn” books by Tom Cotter have sold over 125,000 units since Fall 2005
• Finding lost vehicles is a popular subject for reality TV shows on Discovery and History channels:  American Pickers, Counting Cars, Fast ‘N Loud
• The collector car market continues to set records including survivor cars drawing considerable interest and surprisingly high bids at auction.

 
Key Campaign Activity
Publicity focus beyond automotive press
Excerpts and galleries
 
Trade:

• Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist

 
Retail:

• Partner with Sales team to create a coordinated Sales and marketing effort

 
Consumer:

• Leverage Brutt’s connections in this specific area to garner coverage and endorsements.
• Partnerships with car clubs: AACA (Antique Automobile Club of America), Classic Car Club of America

 
Publicity/Media:

• Early review copies to Auto media: Autoblog, Automotive.com, AutoWeek, Automobile, Classic Motorsports, Petrolicious, Hemmings, Dean’s Garage, Just a Car Guy, Automoblog, Auto Restorer

• Pitch to mainstream Barn Find outlets: Barn Find, Bring a Trailer, Cars in Barns