Know It All Anthropology

The 50 Most Important Ideas in Anthropology, Each Explained in Under a Minute

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Pub Date 03 Apr 2018 | Archive Date 19 Jun 2018

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Who are we? What is it about our species that sets us apart from every other living creature, past and present, on this planet?

These are perennially compelling questions about human evolution and development that continue to cudgel the best brains on earth. Know-It-All Anthropology seeks to understand the roots of our common humanity, the diversity of cultures and world-views, and the organization of social relations and practices.

If you only have under a minute, that is enough time--by reading this book--to meet the ancestors and master the basic ideas, personalities, controversies, and future directions of the study of humankind.

Who are we? What is it about our species that sets us apart from every other living creature, past and present, on this planet?

These are perennially compelling questions about human evolution and...

Marketing Plan

Campaign Focus:
New series from Wellfleet that breaks down subjects in 50 easy to digest topics.
Key Selling Points:

  • Easy and fun way to learn about a specific topic
  • Topics explained in under 1 minute or less

Key Campaign Activity
Publicity focus on pop culture outlets and reviewers
Target traditional trade outlets

  • Series pitch to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist, Bookriot, NY Times, Wall Street Journal and NPR.


  • Outreach to top pop culture reviewers and outlets
  • ALA promotion—flyer or postcard announcing the series to librarians—1000
  • GoodReads Giveaways of each title—Giveaways run in April


  • Targeted pitches closer to pub date for the 4 Spring releases to pop culture reviewer, outlets and bloggers including:  Buzzfeed, Huffington Post, Mental Floss, Geekscape, Pop Culture Beast, Refinery 29, Wired, Entertainment Weekly, The Observer, etc.
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  • Pitch to fashion outlets: Redbook, Real Simple, Seventeen, Discovery Girls, J-14

Campaign Focus:
New series from Wellfleet that breaks down subjects in 50 easy to digest topics.
Key Selling Points:

  • Easy and fun way to learn about a specific topic
  • Topics explained in under 1 minute...

Available Editions

EDITION Other Format
ISBN 9781577151739
PRICE $14.99 (USD)

Average rating from 21 members

Featured Reviews

-Netgalley Review-

I walked in reading this book with very few expectations; I have never read anything by author before, but I was interested in anthropology and how the author had intended to distill the key concepts, theories, and the figures behind the driving innovations and studies down into so,ething easily accessible. To be honest, I had my reservations about this book, and I am happy to report that I was wrong.

This book offers a sharp and comprehensive look into the nature of humanity, what happened, and what the future have in store for us as individuals and as a collective. The book offers a well-written anthropological perspective juxtaposed with philosophical and cultural context from history using brilliantly created graphics and a curated list of important figures within the field, and simple language. An interesting read that enriched my cultural landscape and my understanding of the field, which admittedly never extentded beyond hollywood shows surrounding forensic anthropology and some vague idea of what the field studies. The writing was not confusing nor is it filled with jargon, yet it conveys the expertise of the author and his intended message just fine.

An amazing read that I finished in less than a day due to the amazing writing and the intrinsic value offered by the book as it is easy to read and designed to be finished in a thirty-minute binge session. .

Would recommend to readers interested in looking to expand their knowledge and understanding about the achievements of humanity after we made it this far, philosophy in relation humans, and/or just a good look at what anthropology is all about. Admittedly, it is a more obscure field of study when comparing it to physics or even other social sciences like psychology, but it is well worth the time to find out. This is an enriching read that offer sharp insights regardless of your level of knowledge and is bound to fascinate. Would highly recommend this book.

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Very well-written reflection on 50 of the most important ideas and concepts in anthropology.

The book is divided into seven chapters; Evolution, The human species, Materials, Socialization & communication, Migration, Ideas and Modern people. The chapters each start with a handy glossary. After that the ideas and concepts are discribed on single page entries. Each entry describes one anthropological concept. The concepts are described in an easy to read manner and the pages are beautifully illustrated.

I would recommend this book to anyone who wants to learn more about anthropology.

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Interesting read on several different topics within the broader Anthropology field. Great way to whet your appetite and fan the flames of an interest in Anthropology and the Humanities as a whole.

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As with the other books in this series, this is a beautifully produced introduction to a very complex topic. In this case, anthropology is broken down into bite size chunks, with each then also having 3 second synopses in the margin, plus key ideas, people and related topics highlighted. There are also handy glossaries throughout the book and some lovely illustrations.

I'd recommend this to anyone with an interest in finding out more about anthropology. Personally, I found it very detailed and interesting, although it wouldn't perhaps be my first choice of topic.

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Part of a series of books that look into different study areas of science, Know It All: Anthropology is one of the latest installments in a series of books that gives a glimpse into a subject and does it really well.

Looking at different parts of Anthropology, this book is chunked down into different parts, including the human species and materials from there we have different topics all given in bite size form. Informative and concise these pages are really good but also connect really well to other topics in the book allowing for a more rounded understanding of the subject.

At the beginning of each chapter is a glossary of terms which is really useful in understanding the terms used in the book - this book is easy to get to grips with but the glossary allows for better understanding and these pages are useful. I also enjoy the double spread pages on different anthropologists, particular Margaret Mead, someone who I’ve admired for their work for some time - it’s a good way to know these people better.

A really great book to introduce you to a vast and complex topic, Know It All: Anthropology is a place to begin if you’re interested in this subject as it covers it all in a concise and easy to get way. Highly recommend.

(I received an ARC from NetGalley for a honest review).

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I LOVE this book. It is divided into 7 sections:

• Evolution
• Human Species
• Materials
• Socialization & Communications
• Migration
• Ideas
• Modern Peoples

Each section starts with a glossary of important terms based on the main concepts of that chapter and then goes into a deeper dive of the mail ideas of the overall section. The deeper dive includes a very layman’s terms brief overview of the idea and then to the sides of the overview it has several snippets sections regarding the origins, biographies of main contributors, and fun facts. Each section also has a more in-depth profile biography of someone who was instrumental to furthering that section and the main ideas in the section.

A few of my favorite things about this book are:

• The Evolution of Hominins chart with key events, species, and MYA. It very aptly shows how the species diverge something that I was very confused about during my bio anth class.
• The pictures and illustrations are beautiful and portray the idea intended.
• The summaries are an excellent overview of the idea that aren’t too lengthy but give enough accurate information to tickle the reader’s curiosity.

This book would be great for any school age children to foster more interest or adults that just want an overview of the main topics.

Thanks so much to Netgalley, the publishers, and the author for providing me with a copy for an honest review.

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#KnowItAllAnthropology #NetGalley #KnowItAll

Once more, this new book of the collection Know It All is great. The book is an excellent introduction to Anthropology that can be used by college or university students starting on the domain of social sciences.

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My son-in-law loves this series and now I know why! Know It All Anthropology is fascinating! I love everything about the book. It presents 50 of the most important ideas and concepts in 21st century anthropology in a very quick, readable and understandable way.

The 50 main ideas are grouped into 7 chapters: Evolution, The Human Species, Materials, Socialization and Communication, Migration, Ideas, and Modern Peoples. Each chapter begins with a glossary of terms, includes a nice biography of someone whose work was key to the contents of the chapter and describes the main points related to that chapter.

Each point has a main entry describing the point in detail, a 3-minute descent which places the idea in the wider context of being human, and a 3-second origin which sums up the idea in a single sentence. Also listed are related topics, a 3-second biography of someone key to that idea and a know expert on the idea.

I really enjoyed getting a wide-breadth of knowledge about the subject in small, understandable chunks. It made everything fall into place. I can only assume the other books in the Know it All series are as intriguing and well-done.

Many thanks to NetGalley and Quarto Publishing for allowing me the privilege of reading an e-copy of this book in exchange for an honest review.

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A decent introduction to the subject of Anthropology, particularly for someone interested in the subject as an academic path. By no means is it a complete academic reference guide but I think that's a good thing. Having majored in Anthropology I am entirely biased about the subject as being not only worthy of interest but I'd argue that it provides an excellent framework for anyone and everyone. It can be a bit academic or niche at times and I liked that the Know-It-All guide is more approachable. The guide provides factoids to impress your friends or help you memorize details that are likely to appear on tests but it is still more cliff notes than textbook. Highly recommend to high school seniors or college freshmen curious to know what's interesting about Anthropology.

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Are you interested in learning about Anthropology? This book is a great way to learn more about this scientific subject. The book features the 50 most important ideas in Anthropology and explains each of them in under a minute.

The 50 main ideas are grouped into 7 part with a introduction. The ideas are Evolution, The Human Species, Materials, Socialization and Communication, Migration, Ideas, and Modern Peoples. Each subject starts off with a glossary so you are not totally lost when it comes to the scientific terms. There is a profile of one scientist in each of the groups. There is approximately 20 to 30 pages on each idea as well to give you a good understanding without over doing the idea or boring the reader.

This book is great for older kids as well as adults. Very informative and actually teaches you a lot.

I received this book from the Author or Publisher via to read and review.

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This is a great series, and I would definitely buy it for a gift for a anthropology lover. Very informative.

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I absolutely love science/knowledge-type books that present the reader tidbits of information on different subjects. If you want more, you can always look for more, but this is short and on point what anthropology and different branches of it are all about - plus I really liked the collage images that were presented with each subject (I noticed this is a thing with this kind of science book in recent years, and I like it).

Now I do not know if all the things presented here make in the 50 top of most important ideas in anthropology, but you can make a rough idea about what anthropology does - although in my opinion it focused a bit too much on the early early days of homo sapiens and how we got to where we are, which gives the reader a nice base, but it does feel like it ignored more contemporary ideas.

Anyway, fun book, easy to understand and I learned quite a bit!

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I love the Know It All books they have books on many topics that help you grow your knowledge, and the Anthropology one was my favorite. I've always loved and been interested in anthropology, this book helps you learn more bout the history of humans and the bones. Anthropology is a vast and complex topic and this book is a great place to begin learning about the history of humans. I for one have always been a fan of Kathy Reichs, reading her books was my first introduction to anthropology and I've grown from there and I'm glad that they're putting educational books out on the topic.

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