Campaign Focus:
 
New series from Wellfleet that breaks down subjects in 50 easy to digest topics.
 
Key Selling Points:

• Easy and fun way to learn about a specific topic
• Topics explained in under 1 minute or less

 
Key Campaign Activity
Publicity focus on pop culture outlets and reviewers
Target traditional trade outlets
 
Trade:

• Series pitch to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist, Bookriot, NY Times, Wall Street Journal and NPR.

 
Consumer:

• Outreach to top pop culture reviewers and outlets
• ALA promotion—flyer or postcard announcing the series to librarians—1000
• GoodReads Giveaways of each title—Giveaways run in April

 
Publicity/Media:

• Targeted pitches closer to pub date for the 4 Spring releases to pop culture reviewer, outlets and bloggers including:  Buzzfeed, Huffington Post, Mental Floss, Geekscape, Pop Culture Beast, Refinery 29, Wired, Entertainment Weekly, The Observer, etc.
• Pitch to Food and Wine outlets: Food & Wine, Drinks, Impact, Oregon Wine Press
• Pitch to music outlets: Music Alive!, DownBeat, Living Blues, Jazz Inisde, Blues to Do
• Pitch to fashion outlets: Redbook, Real Simple, Seventeen, Discovery Girls, J-14