This is the third book in the hilarious ‘Times’ series published in association with the Natural History Museum. It started with The Prehistoric Times (9781847809216) and continued with The Zoological Times (9781747809247). The first title in the series, The Prehistoric Times, is the strongest-selling title on the Natural History Museum list.

This is coming out in the same month as the Pocket Guide to Whales, Dolphins, and other Marine Mammals (9781786031099) and Animal Journal: Marine Animals of the World (9781633225169), and covers roughly the same age range, so we will cross-promote the two titles.

Ocean conservation is a trending topic that should only become more urgent as time goes on. There are over 80 Aquariums and Marine Life Centers in the United States, from Washington, D.C. to the somewhat surprising Columbus Zoo's Aquarium in Ohio. We will pitch media in those locations.

General travel media and bloggers will also love this title, but we will keep our eyes open, in particular, for Americans planning on traveling to London.