Campaign Focus:
 Crafters will learn how make these fun bath products themselves by successful "Sisterpreneurs" Isabel and Caroline Bercaw, founders of Da Bomb.  The book provides step-by-step instructions on how create a relaxing spa experience at home using only organic, around-the-house ingredients.
 
Key Selling Points:

• Teaches home crafters how to make organic beauty products from items found around the house, like Cream of Tartar, citric acid, and more!
• Teenage authors and sisters,Isabel and Caroline Bercaw provide a fresh young face and voice that will help this book resonate with young girls looking to enjoy both hot beauty trends and DIY organic treatments.

 
Key Campaign Activity

• Publicity – Long lead print as well as online craft websites and bloggers in the Craft market as well as DIY media, teen media and women’s interest media
• Social media outreach thru the authors platforms as well as Quarto

 
Consumer:

• Quarto Knows social media – especially Pinterest, Instagram and Facebook
• Quarto Knows B2C email campaign
• Leverage Author platforms: website, Instagram and  Facebook 

 
Publicity/Media:

• Primary craft focus outlets including Make, Popular Mechanics, Family Circle, Good Housekeeping, Better Homes & Gardens, DIY Network Online, Makezine, Brit + Co, and Craft Gossip
• Key Teen and women focus outlets including:  Teen Vogue, Vogue, Seventeen, Glamour, Health Living, Real Simplke, Martha Stewart, Well+ Good.
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib