Campaign Focus:
•            An interactive guide for parents and kids to discovering what fruits, veggies, whole grains, and more are best for fueling kids' minds and bodies
•            Quick and easy family-friendly recipes
 
Key Campaign Activity
•            Longlead publicity outreach to food, women’s lifestyle and parenting media
 
 Pre-publication:
•            Long lead pitches to national food, women’s and parenting media
•            Finished book mailing to top parenting and mommy bloggers for reviews, giveaways
•            Press release
 
Trade:
•            Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews
•            Display at BEA/BookCon
 
School/Library:
•            Submit for review in Library Journal
•            Display at ALA Annual and Midwinter Conferences
 
Consumer:
•            Promotion on Quarto Cooks
 
Publicity/Media:
•            Magazines: Real Simple, Martha Stewart Living, O The Oprah Magazine, Good Housekeeping, Better Homes & Gardens, Cooking Light, EatingWell, Canadian Living, Rachael Ray Everyday, Family Circle, First for Women, redbook, Parents, Woman’s Day, Working Mother, FamilyFun, bon appetit, Saveur, Food & Wine, Taste of Home, The Magnolia Journal, The Pioneer Woman Magazine
•            Newspapers: The New York Times, Washington Post, Wall Street Journal, top 50 regional newspaper food editors
•            Online: all online editions of newspapers and magazines above, Babble, PopSugar, Refinery29, Buzzfeed, Food52, Epicurious, top mommy and food blogs