Speed Read Porsche 911

The History, Technology and Design Behind Germany's Legendary Sports Car

by Wayne R. Dempsey

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Pub Date Sep 18 2018 | Archive Date Nov 20 2018

Quarto Publishing Group – Motorbooks | Motorbooks

History | Nonfiction (Adult)

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Description

This beautifully designed and illustrated essential guide to Porsche 911 from Motorbooks' Speed Read series explores the ins and outs of one of the world’s premier sports cars; see what makes it tick, what makes it work, and how it managed to win so many titles and championships.

Author Wayne Dempsey examines the creation and design of Porsche’s rear-engined wonder, providing an inside look into every aspect of the 911. In sections divided by topic, you'll explore the evolution of the 911 from its initial design to its current form, the story of Porsche 911's racing success, tales of some of the greatest 911s ever produced, and the passionate community that has evolved around the 911 from its earliest days.

Each section ends with a glossary of related terms, and informational sidebars provide fun facts, historical tidbits, and mini-bios of key people. Sleek illustrations brilliantly capture the 911 in its many elegant forms.

With Motorbooks’ Speed Read series, become an instant expert in a range of fast-moving subjects, from Formula 1 racing to the Tour de France. Accessible language, compartmentalized sections, fact-filled sidebars, glossaries of key terms, and event timelines deliver quick access to insider knowledge. Their brightly colored covers, modern design, pop art–inspired illustrations, and handy size make them perfect on-the-go reads.

This beautifully designed and illustrated essential guide to Porsche 911 from Motorbooks' Speed Read series explores the ins and outs of one of the world’s premier sports cars; see what makes it...

Marketing Plan

Key Selling Points:

Porsche 911 is one of Motorbooks strongest subjects
Author is one of the world’s leading Porsche authority
Supercars are a top subject for enthusiast print and online media and represent the high-profile, halo car for every auto manufacturer
Author is a well-known journalist

Key Campaign Activity
Publicity focus beyond automotive press
Target car enthusiasts and mainstream audiences
Excerpts
Advertisements and Partnerships to continue push of the series

Trade:

Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist

Retail:

Partner with Sales team to create a coordinated Sales and marketing effort

Consumer:

Outreach to top automotive: Dean’s Garage, Just a Car Guy, Automoblog, Car & Driver, Hemmings, Hagerty’s, Autoweek
FB advertisement
GoodReads Giveaways
Social Media via Quarto Knows

Publicity/Media:

Early review copies to Auto media: Autoblog, Automotive.com, AutoWeek, Automobile, Petrolicious, Hemmings, Hagerty, Car and Driver
Pitch to luxury outlets: Primer Magazine, Maxim, Men’s Journal, Modern Man, Elite, Robb Report, Forbes, Travel + Leisure, Wall Street Journal
Porsche-focused outlets: Flatsixes.com, Excellence Magazine, Porsche Panorama, Porsche 356 Club, Porsche Club of America
Advertisements for launching the series with the main auto industry

Key Selling Points:

Porsche 911 is one of Motorbooks strongest subjects
Author is one of the world’s leading Porsche authority
Supercars are a top subject for enthusiast print and online media and...

Available Editions

EDITION	Other Format
ISBN	9780760363225
PRICE	$24.99 (USD)
PAGES	160

Additional Information

Average rating from 8 members

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Featured Reviews

Laura D, Reviewer

Lots of fun information about the history of Porsche and various racing events.
My favorite part was the fun facts and historical tidbits.
A great book as an introduction and a fond look back for the enthusiast.

I read this book via Netgalley. The review is my own.

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Librarian 68637

A great overview of all aspects of the iconic Porsche 911 history, including design, key models, designers and engineers, and race history. Even though the information is fairly basic, it still includes interesting aspects many readers may not be aware of.

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Kari C, Bookseller

This is the second book I have read in the Speed Read series and again I learned a lot. This book just focuses on the Porsche 911. I enjoyed the fun facts and reading about all the designers and engineers behind who have worked on the 911. It was also fun to see the evolution of the car. Illustrations also accompany the text. Enjoy the ride.