Speed Read Porsche 911
The History, Technology and Design Behind Germany's Legendary Sports Car
by Wayne R. Dempsey
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Pub Date Sep 18 2018 | Archive Date Nov 20 2018
Quarto Publishing Group – Motorbooks | Motorbooks
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Description
Author Wayne Dempsey examines the creation and design of Porsche’s rear-engined wonder, providing an inside look into every aspect of the 911. In sections divided by topic, you'll explore the evolution of the 911 from its initial design to its current form, the story of Porsche 911's racing success, tales of some of the greatest 911s ever produced, and the passionate community that has evolved around the 911 from its earliest days.
Each section ends with a glossary of related terms, and informational sidebars provide fun facts, historical tidbits, and mini-bios of key people. Sleek illustrations brilliantly capture the 911 in its many elegant forms.
With Motorbooks’ Speed Read series, become an instant expert in a range of fast-moving subjects, from Formula 1 racing to the Tour de France. Accessible language, compartmentalized sections, fact-filled sidebars, glossaries of key terms, and event timelines deliver quick access to insider knowledge. Their brightly colored covers, modern design, pop art–inspired illustrations, and handy size make them perfect on-the-go reads.
Marketing Plan
Key Selling Points:
- Porsche 911 is one of Motorbooks strongest subjects
- Author is one of the world’s leading Porsche authority
- Supercars are a top subject for enthusiast print and online media and represent the high-profile, halo car for every auto manufacturer
- Author is a well-known journalist
Key Campaign Activity
Publicity focus beyond automotive press
Target car enthusiasts and mainstream audiences
Excerpts
Advertisements and Partnerships to continue push of the series
Trade:
- Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist
Retail:
- Partner with Sales team to create a coordinated Sales and marketing effort
Consumer:
- Outreach to top automotive: Dean’s Garage, Just a Car Guy, Automoblog, Car & Driver, Hemmings, Hagerty’s, Autoweek
- FB advertisement
- GoodReads Giveaways
- Social Media via Quarto Knows
Publicity/Media:
- Early review copies to Auto media: Autoblog, Automotive.com, AutoWeek, Automobile, Petrolicious, Hemmings, Hagerty, Car and Driver
- Pitch to luxury outlets: Primer Magazine, Maxim, Men’s Journal, Modern Man, Elite, Robb Report, Forbes, Travel + Leisure, Wall Street Journal
- Porsche-focused outlets: Flatsixes.com, Excellence Magazine, Porsche Panorama, Porsche 356 Club, Porsche Club of America
- Advertisements for launching the series with the main auto industry
Available Editions
| EDITION | Other Format |
| ISBN | 9780760363225 |
| PRICE | $24.99 (USD) |
| PAGES | 160 |
Average rating from 8 members
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