Key Campaign Activity

•            Cross promotion with Crock Pot Ladies platform - including 1.4 million Facebook followers •            Long lead media outreach, in tandem with author’s media efforts    

Pre-publication:

•            Long lead publicity outreach to food, top bloggers, lifestyle and women’s outlets

•            Pre-order campaign on author’s platforms (Crock Pot Ladies 800k uvm, 55k Instagram followers, 1.4 million Facebook likes)

•            Press release  

Trade:

•            Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews

•            Display at BEA/BookCon   School/Library: •            Submit for review in Library Journal

•            Display at ALA Annual and Midwinter Conferences   Consumer:

•            Goodreads giveaway 

•            Promotion on Quarto Cooks

•            Partnership with Fagor America  

Publicity/Media:

•            Magazine: Food & Wine, Martha Stewart Living, Vogue, bon appetit, Gather Journal, Saveur, Edible, Sweet Paul, Real Simple, People, Rachael Ray Every Day, Good Housekeeping, Parade, Women’s World, Cherry Bombe, O The Oprah Magazine, Cooking Light, Martha Stewart Living, Fine Cooking, Newsweek, The Week, Food Network Magazine, Family Circle

•            Newspaper: The New York Times, Wall Street Journal, Washington Post, The Boston Globe, Los Angeles Times, Philadelphia Inquirer, AM New York, Austin American Statesman, Pittsburgh Post Gazette, Chicago Tribune, food editors from top 25 regional newspapers

•            Online: Epicurious, bon appetit Healthyish, Eater, Buzzfeed, Food52, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn, Design Sponge, Food Republic, Babble, The Bump, Taste and Tell, 365 Days of Slow Cooking, Tidbits, The Heritage Cook, Creative Culinary, Two Peas & Their Pod, Mountain Mama Cooks