"Fear can be your best friend, and this book will be too. Judi's advice is relevant, relatable, and—most importantly—actionable!"

–Mel Robbins, author of the International Bestseller 5-Second Rule

"Judi combines her passions for improv, personal branding, and encouragement to create one of the most light-hearted manifestos ever written about embracing fear and building confidence. If you’ve ever second-guessed yourself, experienced impostor syndrome, or frozen in the moment (and let’s face it, who hasn’t?) this book is for you."

–Josh Miles, Host of Obsessed With Design, and author of Bold Brand 2.0: How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your Professional Services Firm

“Fear is My Homeboy is a fun, motivating, and inspiring read! Judi Holler does an amazing job of empowering readers to face their fears in order to succeed. If you’re feeling stuck in business or life, this is the book for you.”

–Pat Obuchowski, Founder of inVisionaria, author of Gutsy Women Win

"As the majority of regrets in life revolve completely around fear, Judi has made a tremendous impact using the ideas in this book to teach our sales teams on how to push through their fear so they can perform at a higher level. Fear Is My Homeboy is not just a title of her book, but the code on how she lives her life and inspires others. This book can such an important part of each person's personal journey!"

–Michael Dominguez, Chief Sales Officer, MGM Resorts International

"Trained in improvisation–the least scripted and thus most intimidating of theatrical forms–Judi Holler helps readers take the everyday phobias that normally poison personal and professional performance and instead turn them into motivating forces for achieving results."

–James H. Gilmore, author of The Experience Economy: Work Is Theatre & Every Business a Stage and Look: A Practical Guide for Improving Your Observational Skills

"Public speaking... starting a new job… getting married or starting a new relationship... All of these are real fears and significant hurdles in many of our lives. Fear Is My Homeboy attacks the issue of FEAR head-on and helps the reader understand that fear can be your friend and one of the great motivators in your life, if used the right way. Judi captures the essence of fear and how to lean into it making this book a must read for the business veteran and early career professional alike."

–David Peckinpaugh, President, Maritz Global Events

National Trade Marketing and Sales Campaign

Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media

Online marketing campaign including targeted advertising, advance giveaways, and trade advertising