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Description
What if we have been wrong about learning? Learning may have more in common with marketing than we thought.
Looking at marketing and learning's common root, How People Learn shows L&D professionals a new way of thinking about learning by exploring what happens when we learn. It considers applications from AI, marketing and ethics and is informed by psychology and contemporary neuroscience in order to show L&D professionals how to design training with their employees in mind so that training makes a real difference to skills, capabilities, performance and development, rather than being a waste of time, money and resources.
Using the author's '5Di model', How People Learn demonstrates how to define, design and deploy training in a user-centred way so it works both for and with employees. It also includes guidance on what training resources to create when employees are actively searching for learning content. Using this book, L&D practitioners will be able to use pull and push techniques to provide content that people use and experiences that transform their behaviour. From how to use simulations, storytelling and anticipation to the importance of observation and status, this book gives L&D professionals everything they need to build effective training programmes and learning experiences. With a foreword by Dr Roger Schank, the Chairman and CEO of Socratic Arts and Executive Director of Engines for Education, and case studies from companies such as BP and the BBC, this is an urgent read for learning professionals.
What if we have been wrong about learning? Learning may have more in common with marketing than we thought.
Looking at marketing and learning's common root, How People Learn shows L&D professionals a...
What if we have been wrong about learning? Learning may have more in common with marketing than we thought.
Looking at marketing and learning's common root, How People Learn shows L&D professionals a new way of thinking about learning by exploring what happens when we learn. It considers applications from AI, marketing and ethics and is informed by psychology and contemporary neuroscience in order to show L&D professionals how to design training with their employees in mind so that training makes a real difference to skills, capabilities, performance and development, rather than being a waste of time, money and resources.
Using the author's '5Di model', How People Learn demonstrates how to define, design and deploy training in a user-centred way so it works both for and with employees. It also includes guidance on what training resources to create when employees are actively searching for learning content. Using this book, L&D practitioners will be able to use pull and push techniques to provide content that people use and experiences that transform their behaviour. From how to use simulations, storytelling and anticipation to the importance of observation and status, this book gives L&D professionals everything they need to build effective training programmes and learning experiences. With a foreword by Dr Roger Schank, the Chairman and CEO of Socratic Arts and Executive Director of Engines for Education, and case studies from companies such as BP and the BBC, this is an urgent read for learning professionals.
This interesting statement from the book is how I feel about it: "the dilemma we face today with learning and education: it doesn’t matter how smart you are – if you start with the wrong assumptions you won’t be able to get to the answer." It resonates with me a lot! I wanted to read this book because education today is my deep interest and focus. Learning combined with how we feel or emotional context of what we learn creates longer memorization. This is an amazing book offering great concepts in how to improve education system and corporate learning.
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Librarian 431790
5 stars
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I work in L&D and I think this was one of the most useful work related book I read.
It was full of great ideas and it help to understand how people learn and what to expect.
A great and fascinating read.
Highly recommended!
Many thanks to the publisher and Netgalley for this ARC, all opinions are mine.
5 stars
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5 stars
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Natasha S, Educator
5 stars
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5 stars
5 stars
British author who wrote a book about theories of learning. The country of origin is important due to stories told and some phrasing. I found it engaging and very interesting.
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Featured Reviews
Darya Y, Reviewer
5 stars
5 stars
5 stars
5 stars
5 stars
This interesting statement from the book is how I feel about it: "the dilemma we face today with learning and education: it doesn’t matter how smart you are – if you start with the wrong assumptions you won’t be able to get to the answer." It resonates with me a lot! I wanted to read this book because education today is my deep interest and focus. Learning combined with how we feel or emotional context of what we learn creates longer memorization. This is an amazing book offering great concepts in how to improve education system and corporate learning.
5 stars
5 stars
5 stars
5 stars
5 stars
Was this review helpful?
Librarian 431790
5 stars
5 stars
5 stars
5 stars
5 stars
I work in L&D and I think this was one of the most useful work related book I read.
It was full of great ideas and it help to understand how people learn and what to expect.
A great and fascinating read.
Highly recommended!
Many thanks to the publisher and Netgalley for this ARC, all opinions are mine.
5 stars
5 stars
5 stars
5 stars
5 stars
Was this review helpful?
Natasha S, Educator
5 stars
5 stars
5 stars
5 stars
5 stars
British author who wrote a book about theories of learning. The country of origin is important due to stories told and some phrasing. I found it engaging and very interesting.
Fever
Margo Donohue
Arts & Photography, Entertainment & Pop Culture, Nonfiction (Adult)
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