Business Blather

One key thing I learned in reading this book is the difference between content and copy. One is informational and the other is bent on selling. It felt so good to finally get that clarified, and also the tips on writing a LinkedIn profile was great.

The format is simple, each tip or point of reference well articulated. My favorite was number 56: for as a Writer I rarely revisit my past work, mostly because I am afraid I will cringe and what I wrote, but with this book the author simply called my attention to the growth, and now I truly appreciate my previous works.

Thanks Netgalley for the eARC.

The author is a man after my own heart in hating business blather or corporatese, which sounds impressive but is full of empty cliches. He practises what he preaches and makes this book very accessible and easy to read with lots of helpful examples. He demonstrates how to stand out from the crowd by writing compelling LinkedIn profiles, adverts, presentations. Highly recommended.

Advertizing copy professional Jerry McTigue offers in-your-face guidelines to avoid business blather in e-mails, articles, LinkedIn profiles, and internal communications. Stop using words that sound good but say nothing. Think of industry-specific jargon, vague words, blunt exaggeration, or annoying acronyms. The business communication expert provides bite-size chapters on specific topics with bad examples, improved versions, and additional tips. Sentences can become way shorter and concrete. Learn to speak the language your audience understands. No one benefits from being lost in translation, misunderstanding the meaning, and purpose of poor communication.

In the second half of Business Blather: Stop Using Words That Sound Good But Say Nothing! very concrete tips are shared to improve your LinkedIn profile, resume, website, e-mail campaign, social media ads, press release, presentation, white paper, and more. Business Blather is helpful, for everyone in modern age businesses who thinks to be proficient in writing, or wants to be.

The title is a quick easy read with short chapters. The examples work nicely within the text. The author has the knowledge and expertise to back up what he is sharing. The portion I found most interesting deals with LinkedIn.

Business Blather points out the many excesses in Communication that we all overlook. We have gotten used to many template words in our LinkedIn profiles, emails, and other forms without realizing those words don't say much. It's an eye opener for new and seasoned communicators.

An interesting take on the egocentric need of some to use several words when one will do! This book does not take itself too seriously and is a fun read for anyone who has encountered people in the business world who think they know what vocabulary is........ a great read all round, well done Mr. McTigue, you have a fine sense of irony. My thanks to Netgalley for an ARC of this book. Get it, you will enjoy it!

Given the fast pace of life and the rapid changes in our VUCA (volatile, uncertain, complex and ambiguous) world, we obviously do not want additional gobbledygook and literal obfuscations in our business communication. This very sentence is an example of that and to keep it simple - I meant we should use simple business language when communicating with the customer. The very essence which is enunciated by the book and the author who goes on to give numerous examples of business blather and how it can be avoided in your daily life. A breezy read and the pages can be bookmarked for future usage when we want to communicate with our customers. We can use the book as a great aid to enable us to avoid business blather and communicate directly and in a simple manner with the customer.
A concise and great book that explains how to avoid business tergiversation and how to communicate directly with the customer in simple language.

Unlike most business books that are very serious, this book took a humor approach that lighten the mood. Easy read and entertaining as well.