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Are you in sales but struggling to make quota? Did you just take a sales job out of desperation but don’t think it’s the right career for you? Do you worry people will perceive you as pushy or dishonest?
Selling With Authentic Persuasion will remove all the stress and anxiety you feel about selling so you can focus on what’s really important—your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconceptions about sales, and winning customers’ trust will not only lead to happy and repeat customers but transform you from order taker to quota breaker.
After years of managing and training salespeople, Jason found the fundamental problem people have in sales is acting only as order takers. Let him teach you how to transform yourself into a model salesperson who inspires trust through integrity and authenticity.
In Selling With Authentic Persuasion, you will learn how to:
* Determine whether you are acting like an order taker
* Analyze and overcome your objections and fears
* Focus on the true reasons for selling
* Acknowledge and cultivate your strengths
* Use the power of persuasion
* Follow a proven sales process
* Sell like a professional
* Avoid the common mistakes that get in the way of sales success
It’s time to put aside your self-limiting beliefs and bask in how good it feels to help people through sales. Get ready to celebrate and enjoy your new or transformed sales career.
"Selling with Authentic Persuasion by Jason Cutter is an absolute game changer for anyone thinking of entering into to sales or already in sales. This book has been a great help to my business and I strongly recommend it. Thanks Jason for an awesome blueprint. – Jermaine Whitaker
Jason Cutter’s new book Selling with Authentic Persuasion reveals that not everyone is cut out to be a salesperson, but often people who struggle as salespeople just don’t realize they are acting like order takers rather than salespeople. In these pages, Jason Cutter, who has years of experience managing call centers, leading sales teams, and selling himself, walks readers through the process of determining whether you are an order taker or have the potential to become a quota breaker. And then he shows how using authentic persuasion can make almost anyone comfortable with sales. – Tyler Tichelaar
Jason Cutter’s book hits all the high points of selling. As someone who teaches influence and persuasion for a living I really appreciate Jason’s stance on ethics - do the right thing by selling something you believe in that the other person would benefit from.
The book isn’t theoretical; it opens each chapter with real life sales stories to illustrate the points that will be covered in the chapter.
𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐏𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐨𝐧 should be required reading for all new salespeople and is a great reminder for those who’ve been selling for a while. – Brian Ahearn
I've always been a big believer you can be fantastically successful in sales without having all the charm and charisma most people associate with a ""good"" sales person. Jason's book expands upon this idea further with action items that make it clear it's really possible and HOW to make it possible.
The content in this book will also help the more naturally gifted sales person to up their game with new approaches and strategies instead of relying only on their natural charisma to sell. It brings up valuable points of view to help you uncover what is holding you back from success in sales.
But the thing I love most about Jason's book is that it's not full of the usual gimmicks. It's REAL and not one size fits all. His fresh angle - for people who don't consider themselves ""sales people"" as well as the ones who seem to be naturally gifted - makes it a refreshing and valuable read for ANYONE looking to improve. – Aleasha Stephens
There are thousands of books about the art of selling on the market today but Jason Cutter's, Selling With Authentic Persuasion: Transform From Order Taker To Quota Breaker, is one of the best I've read on sales basics. Telling his story with candor and a warm, authentic voice, Cutter lays out the basics of the sales process. It's about building foundational trust in relationships, actually making the calls, not taking 'rejection' personally, and knowing the sale starts when the customer says 'no'. A must read for an entry-level sales person and a great refresher for the seasoned one. – Lisa Luckett
The biggest challenge I've had developing my teams are turning order takers into Quota breakers. I'll be honest - most reps cannot make the transition. Yet, most sales leaders never talk about this challenge. In this book, Jason deals with the situation head-on and offers a roadmap to the outcome you seek. Read the book. Apply the lessons. Change the culture. Reap the rewards. It sounds cliche but it's literally this easy. This book sits prominently on my bookshelf. Hopefully, you'll get the same value. Good luck, and happy selling. – Ohpinion8ted
Selling With Authentic Persuasion is a must-read for all Sales Professionals. This is timeless with all the basics you need to be a servant seller and up your sales game. Persusuain can be used in a good way to help and serve the people you sell to and this book with help guide you through how to accomplish this. This is one of those books that you can't stop reading once you start and your sad once it's over. – Collin M
I just finished this book and as someone who isn't a salesman in the traditional sense (I'm a business coach), I found this book to be really helpful in three ways. 1) I know I'm not alone in my sales struggles. 2) I don't have to stay in that place of sales struggles. 3) My coaching instinct to ask questions is an asset for generating new business. – Kyle Gillette