The Marketing Psychology Playbook

This is a useful resource for those just starting out in small business or marketing. The tips are practical and not difficult to execute. The appealing to identity chapter is a helpful reminder that people more often buy into products and services which they perceive as affirming, uplifting, or elevating their identity. It’s a simple concept, but a powerful reminder and there are plenty of simple yet powerful concepts and reminders peppered throughout this book. This is a short guide and it’s easy to read. If you are just starting out in marketing, I recommend this book.

I think this is an extremely interesting and helpful playbook for those trying to pave their way into the industry or just learn about it. It's well written because it's easy to follow and the examples make it fun and easy to understand. I actually currently work in an entry-level position in advertising/marketing and I know that a lot of these tools are very effective and honestly, going back to the basics is always extremely beneficial which I think this book incorporates a lot of. Quick, easy and effective read!

I've reviewed this on Amazon.co.uk. A great little book with actionable principles that you'll be able to attach tactics too as you learn them. I wish more books were like this.

It is a concise and practical book, great for everyone who needs exactly like that: something pragmatic and short to create a more powerful marketing strategy.

The book briefly discusses some key principles from a wide range of psychological domains, for example, cognitive psychology, social psychology and more.
It then provides examples and highlights 'bad practices', i.e. things to avoid, helping the reader with implementing these principles.

There is no fluff, just focus on the the best (and worst) practices, which is why this book is for busy practitioners, and not for those who would like an exhaustive deep-dive into the vast array of psychology-based marketing tactics with their origins and validation. This is a short, useful book helping those who are time-poor and want to finesse their marketing.

It an interesting little book about behavioural economics. It explains in simple and small chapters that marketing and business has everything linked to human psychology. Hence studying and knowing it, gives edge to the business. You should know mirroring, fonts of advt, eye catching power of banners etc.
It is written by digital engagement consultant and definitely will help in gaining online reach and influence.

The Marketing Psychology Playbook doesn't waste time with a lot of background theory - it gets to the point. It explains the principles used, it provides some solid examples of how they work and it gives any relevant information. It's certainly aimed at a more practice book, rather than a theory one.

As someone with some basic marketing knowledge and a need for it, I found it quite useful. I found the key strength of this book was in how simply it explained concepts. If you're a beginner in this area or need to market your own projects, this is a great starting point.

I really really enjoyed this book. The tips were straight to the point and easy to understand. It was less about the theory and more about why. I work in Marketing and have recently been trying to learn more about copywriting and the tips in this book really complemented that.

Super fast read but plenty of useful information with real life examples. Marketing is indeed a digital psychology and we are all aware and trapped by it as well. The book provides many good examples on the application of psychology of words and visual representations on digital marketing. Very useful.

The Marketing Psychology Playbook is a quick an easy read for marketing/psychology beginners. Davis pulls theories and real-world examples together in an accessible way. It works well as a starting point or a quick refresher.

This was a useful book - although it was not a book in length (less than 100 pages) and only took about 35 minutes to read.

As someone who runs a business there were some useful marketing tips in here with a nod towards the psychology behind it and therefore explaining why it works.

It would have been better and more valuable as a marketing tool if it was longer and more in depth but a good introduction.

Becky Davis's "The Marketing Psychology Playbook" is a valuable addition to the world of marketing literature, offering a refreshing take on the often-misunderstood realm of marketing psychology. With a clear and concise writing style, Davis breaks down complex psychological concepts into actionable strategies, making it accessible for marketers at all levels.

One of the standout features of this book is its focus on debunking commonly misused tactics. Davis delves into the psychology behind these strategies, explaining not only how they work but also why they are often misapplied. By doing so, she provides marketers with a deeper understanding of the intricacies of consumer behavior, enabling them to make more informed decisions in their campaigns.

The incorporation of little-known copywriting strategies derived from clinical therapy for behavior change adds a unique and compelling dimension to the book. Davis seamlessly weaves together psychological principles and practical applications, offering readers a toolkit of strategies that go beyond the typical marketing playbook.

The section on capturing and controlling attention with easy-to-apply designs is particularly noteworthy. Davis provides actionable insights into design elements that can significantly enhance a brand's visibility and message impact. The real-world testing and psychological research backing each tactic instill confidence in their effectiveness, allowing marketers to apply them with assurance.

Furthermore, the book addresses a common challenge faced by marketers: understanding why potential customers may be overlooking their best offers. Davis provides insightful analyses and solutions to bridge this gap, ensuring that marketers can fine-tune their strategies for optimal results.

Each tactic presented in "The Marketing Psychology Playbook" is not only rooted in psychological research but is also explained with clarity and supported by real-world testing. This combination makes the book a practical guide that goes beyond theory, offering readers a comprehensive understanding of both the how and the why behind each strategy.

In conclusion, Becky Davis has succeeded in creating a well-rounded resource for marketers seeking to elevate their understanding and application of marketing psychology. "The Marketing Psychology Playbook" is a must-read for anyone looking to connect more deeply with their audience, capture attention effectively, and communicate powerful messages in an ever-evolving marketing landscape.