Brimming with Celtic mythology, action, and danger, Erika Lewis's Kelcie Murphy and The Academy for the Unbreakable Arts introduces readers to a new kind of magical school and a warrior who must choose with which side of an epic battle her destiny will lie.
The Otherworld is at war. The Academy for the Unbreakable Arts trains warriors. And Kelcie Murphy—a foster child raised in the human world—is dying to attend.
A place at AUA means meeting Scáthach, the legendary trainer of Celtic heroes. It means learning to fight with a sword. It means harnessing her hidden powers and—most importantly—finding out who her parents are, and why they abandoned her in Boston Harbor eight years ago.
When Kelcie tests into the school, she learns that she’s a Saiga, one of the most ancient beings in the Otherworld. Secretive, shunned, and possessed of imposing elemental powers, the Saiga are also kin to the Otherworld's most infamous traitor.
But Kelcie is a survivor, and she’ll do whatever it takes to find her parents and her place in their world. Even if that means making a few enemies.
-National author tour
-National print and online publicity campaign
-National advertising campaign targeting young readers, parents, booksellers, and educators, such as Edmodo, Biblionasium, and Bookopolis
-Prepublication trade and consumer buzz campaign, including early-reader review programs, advertising, social media blitz, and NetGalley promotions
-Digital marketing campaign to include content reveals, author videos, virtual events, newsletter promotions, sweepstakes, custom social assets, and extensive coverage on Tor Teen’s social media platforms
-Indie Next campaign
-Cross-promotions with Macmillan Audio
-Cross-promotions with Macmillan Children’s Publishing Group
-Extensive education and library marketing including conference promotions