Areté
Activate Your Heroic Potential
by Brian Johnson
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Pub Date Nov 14 2023 | Archive Date Nov 28 2023
Blackstone Publishing | Heroic
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Description
In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you win the ultimate game of life and fulfill your destiny.
Phil Stutz, MD, the author of The Tools, who was featured in the Netflix documentary by Jonah Hill called Stutz, wrote the foreword to the book.
He says: “What Brian has developed is much more than a bunch of coping mechanisms for the over-stressed modern person; although that would be an improvement for most of us. He’s developed a training program for the soul.
Commit to this training and you will gain the ability to transmute your biggest problems, your darkest days, into unstoppable courage, endless enthusiasm, and an unshakable faith in the future.
This book will change your life. And, if enough of us commit, it will change the world.”
A Note From the Publisher
Brian Johnson is the Founder and CEO of Heroic Public Benefit Corporation. He’s 50% philosopher, 50% CEO, and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. As a Founder/CEO he’s raised $25M+, made crowdfunding history, and built and sold two social platforms. As a philosopher/teacher, he’s helped millions of people from around the world, trained 10,000+ Heroic Coaches from 100+ countries and created a protocol that science says changes lives. He lives in the country outside Austin, Texas, with his wife, Alexandra, and their two kids, Emerson and Eleanor.
Advance Praise
“This book will change your life. And, if enough of us commit, it will change the world.” — Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary by Jonah Hill, Stutz
“I wish this book was available fifty years ago when I was just starting out on my own life journey. I wholeheartedly recommend it.”— John Mackey, cofounder and former CEO of Whole Foods Market
“Optimization for the sake of optimization is ultimately shallow. Brian Johnson draws from profound ancient wisdom, activated with powerful modern science, to provide a deeper alternative: the cultivation of heroism. This book provides the answer for those who are asking that most basic of questions: what should I do with my life?”—Cal Newport, New York Times bestselling author of Digital Minimalism and Deep Work
“Brian Johnson is a Stoic reincarnate. [Areté] is your next read AND your training template for a life well-lived.”—Mark Divine, New York Times bestselling author of Unbeatable Mind and The Way of the SEAL
“In [Areté], Brian Johnson masterfully integrates time-honored wisdom with contemporary science, creating a road map for increased well-being…[This] book is essential reading for anyone seeking to harness their heroic potential and influence the world in a positive way.”—Sonja Lyubomirsky, Distinguished Professor of Psychology at the University of California, Riverside, and author of The How of Happiness
Available Editions
| EDITION | Hardcover |
| ISBN | 9798212414074 |
| PRICE | $29.99 (USD) |
| PAGES | 1066 |
Links
Available on NetGalley
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