This book made me do something in the last 48 hours that I have NEVER done in 35 years of life. This book inspired me to read 500 pages in two days. While working full time.

I am an avid reader yet I have never read a single 500-page book cover-to-cover--let alone half of a 1066-page book in 48 hours!--but the wide scope, well-researched quality and immediate practicality of the verbal gold nuggets inside of it made it into an irresistible delight that has sucked up nearly every free moment from my last two days since I got an advanced reader copy.

Full disclosure: I was paid for this review--But not with money, rather my compensation begin on March 14 of 2011 when I first started following Brian Johnson and his growing treasure chest of personal development works and has consisted of the best tools for personal mastery i've yet found.

For those of you doing the math that is nearly 13 years, and I can tell you I have watched Brian grow so much as a leader and philosopher, and as he has grown he has crafted a pathway to help so many others grow with him--myself very much included.

This book is for you if you're just starting on your journey of self growth OR if you're like me and sometimes feel like you've "read it all" by now. Bottom line: IF you want to thrive more in any domain of life, this book WILL be a prime asset to you.

Wow!! It's no exaggeration when I say all language falls short of accurately describing the power and love between the covers of this book. Areté is clearly a labor of love and Brian has put everything he's got into gathering the most cutting-edge yet easy-to-implement strategies for once's behavioral, emotional, physical, business, and interpersonal growth. No stone was left unturned and I'm really excited to share this book with my closest loved ones. Let's all rise and bring out the hero within. Thank you Brian and everyone that made this possible. This will be the Bible for personal growth for many years to come.

Arete: Activate Your Heroic Potential, by Brian Johnson, which has 451 of my all-time favorite ideas is FANTASTIC! I love the direct quotes from books and the micro chapters are fun and easy to read. I was blessed with a pre-release copy and have devoured every sentence. The 8 objectives helped me learn how to improve my life, one day at a time. Improvements I didn’t know would be easy but would make huge differences in my life. One example is with focus – doing deep work before interacting with the world in the morning has allowed me to accomplish so much more. I loved the chapters ‘The Growth Mindset’ and ‘Small Wins’ because they helped me see that if you are not growing, you are stagnating in your life. This book will change your life. And, if enough of us commit, it will change the world. – Annie Harmon.

The premier distilled aggregation of usable wisdom and science. Period. Take this info, practice. Surround yourself (through Arete') with masters and legends like Brian and activate the spiraling up of your life. I'm feeling giddy because that is what flourishing feels like. This book is the clarity I needed and will serve me, my family and my community. The antidotes are personal, science backed, and vetted over centuries. Unreal. Ty Brian