A Culture of Promise
The True Story of a Small Company's Quest to Transform the Senior Living Industry
by Fee Stubblefield
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Pub Date Jun 25 2024 | Archive Date Jun 25 2024
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Description
What began as a simple promise became an entrepreneurial journey to change an industry. In A Culture of Promise: The True Story of a Small Company’s Quest to Transform the Senior Living Industry, author Fee Stubblefield encapsulates the best insights on how to build an organization from the ground up and the challenges and opportunities the senior living industry as a whole faces. Even if you aren’t in senior living you will want to read this book because every family and every sector of the economy and government is touched and impacted by our country’s rapidly aging population.
Fee’s passion for building organizations, culture and being disruptive was nurtured in part by his unusual upbringing at a place called Lehman Hot Springs, a small family resort deep in the Blue Mountains of Oregon. Its healing waters and natural setting offers a rich metaphor for organizational culture and business principles that will cause you to think about solving problems in a whole new way. Fee’s promise not to put his grandmother “in an old folks’ home” unlocks the power of having a sense of purpose in serving others and being a part of something bigger than ourselves.
Travel with Fee through an authentic 100-year story of discovering meaning and connecting dots of a family’s failures and triumphs. Learn about a new kind of promise, the paradoxical aspirational promise, that is guaranteed to fail but necessary for those who want to accomplishing great things. The investment of time reading this book will be well worth the price of admission as you will get an insider’s view into what it really takes to be successful and make a difference in your corner of the world.
Advance Praise
“'Promise not to put me in an old folks’ home.' Keeping that promise and knowing that customers will not put up with the same old practices that led to that plea has inspired Fee Stubblefield on a quest to transform what we offer in senior living. The insights he shares in A Culture of Promise are essential reading for every provider, entrepreneur, and investor in the industry. Read this book both to understand and to deliver on the promises you make as an operator to your customers, your employees, and your capital partners."
Bob Kramer, Founder and Fellow, Nexus Insights; Cofounder and Strategic Advisor, NIC
"A Culture of Promise is a great read for any operator committed to improving their quality of care. Fee has achieved scale with a quality operation. Very few in our sector have done that. He reveals the specific quality and financial measures he focuses on that have led to his success. The book is a template for all who want to provide great care and grow at the same time."
Mark Parkinson
"Quality and performance metrics are critical to support growth in the rapidly developing industry of caring for older adults―for the residents and staff as well as for those providing capital to the industry. In A Culture of Promise, Stubblefield expertly identifies tangible metrics to measure quality of care, a must-have measurement for navigating operational excellence, resident and staff quality of life and experience, and evolving aspirational goals with practical outcomes. Recognizing company culture and limitations on achievable and realistic growth, Stubblefield provides a thought-provoking book for business leaders to consider as they grow their businesses in the societally important and critical senior care industry."
Beth Burnham Mace, Former Chief Economist and Director of Research & Analytics, National Investment Center for Senior Housing and Care (NIC)
"A Culture of Promise weaves a personal life journey with a thoughtful approach to the business of caring for older adults. Fee’s insights provide food for thought for professionals in the senior housing industry and a helpful perspective for all of us on the aging journey. A timely book as we begin meeting the needs and wants of millions of Baby Boomers."
Ray Braun, President and CEO, National Investment Center for Seniors Housing and Care
"Fee Stubblefield writes about 'caring' as one of the main components for success. Having been a friend of, and investor with, Stubblefield for over a dozen years, and having toured his communities by his side, it is obvious that 'caring' is not merely something to write in a book or business mission statement. 'Caring' in demonstrated face to face. Going through a Springs Living community with Fee is like being on tour with a rock star. Residents approach him from all over the rooms with big smiles on their faces, and he reciprocates with a genuine outpouring of affection. The key to success is not reading this book but living it out on a daily basis."
Wayne Tatusko, Esq., Tatusko Law
"With A Culture of Promise, Fee offers leaders an essential and heartfelt guide to extreme ownership and impact in business. You may see elements of yourself in these pages."
Kelsey Mellard, Founder and CEO, Sitka
"Good leaders provide direction, purpose, culture, and mission for a group or organization to follow. They also share their knowledge, wisdom, and experience with others. Their leadership becomes a calling to serve others. Fee Stubblefield is a dynamic and successful entrepreneur who has risen to his position in the industry through both actions and words. Fee’s thought leadership on culture, alignment, and purpose are clear, specific, and on target in today's changed senior living landscape."
Kurt C. Read, Partner, RSF Partners
"Author and business leader Fee Stubblefield has created both a business model and a life model to encourage common sense for the common good. To read A Culture of Promise is to open one's mind and heart to a world of compassionate service and quality outcomes for senior living."
Barbara Roberts, Governor of Oregon 1991–1995
