“There's no people like show people to take you behind the scenes [of Broadway theater]. The Frommers haven't written a history of Broadway. They've woven one from the recollections of an all-star cast of more than one hundred actors, directors, producers, designers, choreographers, publicists, authors, composers, and even critics.”—the San Francisco Examiner

According to The Broadway League, theater attendance in 2012 was 12.13 million and Broadway shows sold just under $1.1 billion worth of tickets, showing an increase over previous years. “Seeing a show on Broadway” remains a popular activity for tourists and locals alike.

Co-op Available
Target reviews or feature articles in New York Times, New York Post, New York Daily News, Village Voice, New York Observer, and The New Yorker
Seek interviews on The Joan Hamburg Show (WOR), The Leonard Lopate Show (WNYC), The Brian Lehrer Show (WNYC), and other New York talk radio programs
Online media coverage on Playbill.com and other Broadway and entertainment websites
Social media campaign including Facebook and Twitter
Email newsletter campaigns and website promotions throughout the fall